What software is best to check HTML email quality and deliverability?
Summary
What email marketers say13Marketer opinions
Email marketer from Mailjet shares that maintaining a good sender reputation by authenticating your emails with SPF, DKIM, and DMARC, and avoiding spam traps, is crucial for high deliverability.
Email marketer from Email Hippo shares that Email Hippo provides advanced email validation services to identify and remove invalid or risky email addresses from your list, enhancing deliverability.
Email marketer from WordtoHTML.com recommends using an HTML cleaner to strip unnecessary code and formatting to improve email quality and reduce file size. A clean HTML code increases deliverability.
Marketer from Email Geeks recommends kbxscore.com, a free tool developed by Kickbox, for checking email quality.
Email marketer from Reddit shares that tools like Microsoft Message Analyzer or Wireshark can be used to analyze mail flow and identify issues, but require technical expertise.
Email marketer from SendForensics shares that SendForensics focuses on email deliverability optimization, offering tools for reputation monitoring, blacklist checks, and email authentication analysis.
Email marketer from Stack Overflow responds that services like ZeroBounce and NeverBounce are useful for verifying email addresses and reducing bounce rates, thus improving deliverability.
Email marketer from Email on Acid shares that Email on Acid offers a platform for email pre-deployment testing, including rendering across various email clients and devices, as well as deliverability checks.
Email marketer from GlockApps responds that GlockApps specializes in spam testing and deliverability monitoring, providing insights into inbox placement and potential deliverability issues.
Marketer from Email Geeks says that Jennifer's suggestion of kbxscore.com is better than their previous suggestions.
Email marketer from Litmus explains that Litmus provides tools for email testing, including rendering previews, deliverability checks, and spam filter testing.
Marketer from Email Geeks shares HTML Crush as a tool to check the quality of HTML in emails.
Marketer from Email Geeks suggests GlockApps and Mail-tester for insight into email quality.
What the experts say2Expert opinions
Expert from Spam Resource explains that deliverability tools offer different strengths: some focus on inbox placement (like Return Path), others on authentication (like dmarcian), and some on content (like Litmus). Choose tools that align with your specific deliverability challenges.
Expert from Word to the Wise responds that seed list testing tools like GlockApps and Mail-Tester can help with your deliverability. This involves sending your emails to a list of seed email addresses across various mailbox providers and tracking where the email lands (inbox, spam, or missing) .
What the documentation says6Technical articles
Documentation from DKIMValidator.com explains that DKIMValidator helps diagnose DKIM records and authentication to ensure it is setup correctly to help improve the sending reputation and deliverability.
Documentation from Mail-tester explains that Mail-tester allows you to send an email to a unique address and then analyzes its content, DNS records, and server configuration to provide a spam score and identify potential issues.
Documentation from MXToolbox explains that MXToolbox provides a suite of tools for diagnosing email server and DNS issues, including blacklist checks, MX record verification, and SMTP diagnostics.
Documentation from Spamhaus explains that Spamhaus offers tools and resources to check if your IP address or domain is blacklisted, which can significantly impact email deliverability.
Documentation from RFC-Editor explains that to ensure deliverability, emails must conform to the standards and technical recommendations, particularly in relation to the technical standards of message format, such as the Simple Mail Transfer Protocol (SMTP).
Documentation from Google explains that Google Postmaster Tools provides insights into your sending reputation, spam rate, and other metrics, helping you identify and fix deliverability issues when sending to Gmail users.