What resources can I use to troubleshoot Gmail deliverability issues?
Summary
What email marketers say10Marketer opinions
Email marketer from SendPulse explains that using a dedicated IP address, avoiding spam trigger words in your email content, and providing an easy unsubscribe option are crucial steps to prevent emails from landing in the spam folder.
Email marketer from Neil Patel Blog explains that you should authenticate your email with SPF, DKIM, and DMARC to improve deliverability. He also advises cleaning your email list regularly to remove inactive subscribers.
Marketer from Email Geeks suggests that the user might need a full infrastructure / authentication review to see what's going on under the hood if the emails are not being delivered at all to Google.
Email marketer from Litmus explains that segmenting your email list based on engagement and demographics allows for targeted content, improving open rates and overall deliverability.
Email marketer from EmailOnAcid explains that using email testing tools to preview emails across different email clients and devices is crucial for ensuring deliverability and user experience.
Marketer from Email Geeks asks if the emails are actually being blocked or delivered to junk. If they are being blocked and the reason is shared, that might also help advise next steps.
Email marketer from Gmass explains that warming up IP addresses gradually builds sender reputation and prevents being flagged as spam. A slow, consistent increase in sending volume is recommended.
Email marketer from Reddit explains that maintaining a good sender reputation is key. Consistent sending volume, low spam complaints, and high engagement all contribute to a positive reputation.
Email marketer from StackExchange suggests to always check your SPF, DKIM and DMARC records using online validators as well as your sending IP address using online blacklists.
Email marketer from Mailjet explains that sender reputation, spam traps, and engagement rates are critical factors impacting email deliverability. Monitoring these aspects can help troubleshoot deliverability issues.
What the experts say2Expert opinions
Expert from Word to the Wise explains that monitoring inbox placement using seed lists and third-party tools provides valuable insights into how Gmail and other ISPs are treating your emails. Analyzing placement data can help identify deliverability issues and optimize sending practices.
Expert from SpamResource explains that properly setting up SPF, DKIM, and DMARC is crucial for Gmail deliverability. They recommend regularly reviewing and updating these records to ensure accuracy and effectiveness in authenticating your emails.
What the documentation says5Technical articles
Documentation from RFC Editor answers that SPF records can be tested by using online SPF record checkers and nslookup. These tools can help identify syntax errors and verification problems.
Documentation from Microsoft Support answers that to troubleshoot email delivery issues, check the sender's IP address against blocklists, verify that the recipient server is accepting connections, and review the email headers for error codes.
Documentation from Gmail Help answers that to ensure proper delivery to Gmail inboxes, adhere to Gmail's bulk sender guidelines, including proper authentication, list management, and spam complaint handling.
Documentation from DKIM answers that to validate if a DKIM record is valid, tools such as `dig` or online DKIM checkers can be used to query the DNS and check the record syntax and signature.
Documentation from DMARC.org answers that implementing DMARC with a 'p=none' policy initially allows for monitoring email streams without impacting deliverability, providing valuable insights into authentication practices.