What platforms are used to monitor email deliverability, reputation score, and sender score?

Email marketer from G2 lists several email deliverability software options, including Validity Everest, Mailgun, and Sendinblue. They mention key features such as inbox placement testing, reputation monitoring, and DMARC reporting.

Marketer from Email Geeks shares that GPT and SNDS are helpful, and Kickbox has an email deliverability suite. They mention that Sender Score isn't really a metric that is used anymore. They also add 250ok if you are trying to track Inbox placement.

Email marketer from Reddit suggests using a combination of Google Postmaster Tools for Gmail deliverability and a third-party tool like GlockApps for inbox placement testing across various email providers. They also recommend monitoring blacklists using MXToolbox.

Email marketer from EmailToolTester recommends using tools like MailMonitor and 250ok (now Validity) for inbox placement testing, blacklist monitoring, and deliverability insights. They emphasize the importance of monitoring sender reputation and authentication settings.

Email marketer from Stack Overflow suggests checking your IP address against various DNS blacklists (DNSBLs) using online tools. They also recommend monitoring bounce rates and spam complaints to identify deliverability issues.

Email marketer from Quora recommends checking your sender reputation using online tools like Sender Score and Talos Reputation Center. They advise monitoring your IP address and domain for blacklisting and taking steps to improve your reputation if needed.

Email marketer from Mailjet Blog shares several tools for monitoring email deliverability including Google Postmaster Tools for reputation, MXToolbox for blacklists, and GlockApps for inbox placement testing. They also suggest using a dedicated IP address to maintain sender reputation.

Email marketer from Mailchimp recommends regularly reviewing campaign reports to identify trends and areas for improvement in deliverability. Monitoring open rates, click rates, and bounce rates can help you understand how your emails are performing and identify any potential issues.

Marketer from Email Geeks recommends GlockApp for inbox placement, SendForensic for IP/Domain reputation + DMARC data, and MX toolbox for authentication / alignment.

Email marketer from SenderControl discusses using their platform for monitoring email deliverability, sender reputation, and blocklist status. The solution monitors multiple blocklists, offers alerts to improve email marketing campaign performance, manages IP and domain reputation across various lists, and gives a unified dashboard to manage email marketing activity.

Marketer from Email Geeks shares they use 250ok for seedlist, DMARC reporting, snds, and blacklists, but mentions it might be phased out. They use Glockapps for seedlists and basic blacklists monitoring as a cost-effective solution and set alerts for changes in email volume and DMARC passing. They emphasize monitoring every sending domain with Google Postmaster Tools and dedicated IP addresses with Microsoft’s Smart Network Data Services.

Email marketer from Validity (formerly ReturnPath) highlights the importance of visibility into email performance across the ecosystem, focusing on sender reputation, authentication, and infrastructure. Comprehensive solutions that consider the ecosystem and sender metrics should be deployed.

Expert from Spam Resource highlights the importance of monitoring blocklists using tools like MXToolbox and MultiRBL to identify if your IP address or domain has been listed. They also recommend using Google Postmaster Tools and Microsoft SNDS to monitor your reputation with Gmail and Outlook/Hotmail, respectively.

Expert from Spam Resource recommends regularly checking Google Postmaster Tools as a crucial step to manage your sender reputation and improve email deliverability. They explain that Postmaster Tools provides valuable insights into your email traffic, spam rates, and other key metrics, allowing you to identify and address any issues that may be affecting your deliverability.

Expert from Word to the Wise (Laura Atkins) recommends using tools like Google Postmaster Tools for insights into Gmail deliverability and Microsoft SNDS for feedback on sending to Outlook.com and Hotmail. She also mentions commercial options such as Return Path (now Validity) and 250ok for broader deliverability monitoring and certification.

Documentation from SparkPost outlines their deliverability monitoring features, including tools for tracking bounce rates, spam complaints, and engagement metrics. These tools help senders identify and resolve deliverability issues to improve email performance. They offer comprehensive suite of APIs and webhooks, providing real-time deliverability insights.

Documentation from MXToolbox explains that their blacklist check tool allows you to monitor your IP address and domain against multiple DNS blacklists. This helps you identify if your email server is listed on any blacklists, which can negatively impact deliverability.

Documentation from Microsoft describes the Smart Network Data Services (SNDS) program, which allows senders to monitor the health and reputation of their sending IPs when sending to Microsoft email services (Outlook.com, Hotmail, etc.). It gives access to data about spam complaints, and blocked IPs.

Documentation from Google explains that Google Postmaster Tools provides data on your sending reputation, spam rate, and other key metrics for emails sent to Gmail users. This data can help you identify and fix deliverability issues. It details how to use the Google Admin console to manage the domain verification and troubleshoot issues with the data.