How accurate is SenderScore's domain association with specific IP addresses?
Summary
What email marketers say11Marketer opinions
Email marketer from StackExchange responds that Sender Score can be a useful tool for identifying potential issues with your sending reputation but advises verifying the data with other sources before taking action.
Email marketer from ReturnPath article says monitoring your sender reputation, including Sender Score, allows you to identify and address deliverability problems quickly. This involves tracking your sending volume, bounce rates, and complaint rates.
Email marketer from Postmark responds that high bounce rates, low engagement, and spam complaints are detrimental to sender reputation and can affect how IPs are associated with domains.
Email marketer from Mailjet shares that Sender Score is an indicator of your sender reputation. A high score suggests good sending practices and a lower risk of being marked as spam.
Email marketer from SparkPost shares that maintaining clean email lists, authenticating your email, and monitoring your sending reputation are key to improving your Sender Score and overall deliverability.
Email marketer from Litmus shares that engaging content, proper authentication, and avoiding spam traps can all improve your sender reputation, potentially influencing how your IP is associated with your domain.
Email marketer from Reddit explains that factors like spam complaints, low engagement, and sending to invalid email addresses can negatively impact your Sender Score, suggesting these data points contribute to the association between your IP and domain.
Email marketer from GlockApps shares that Sender Score should be used in conjunction with other reputation monitoring tools to get a complete picture of your deliverability. No single tool gives a definitive answer.
Email marketer from Email Geeks Forum responds that SenderScore's accuracy depends on several factors, including the data sources Validity uses (ISPs, spam traps, etc.) and how frequently those sources are updated. It's a good starting point but shouldn't be the only data considered.
Marketer from Email Geeks believes SenderScore data is reasonably credible and worth looking into, especially since the data is largely sourced from ISP partnerships.
Marketer from Email Geeks shares cases of mismatch between SenderScore IP domain data and customer dedicated IPs. After checking with ESPs, nothing wrong was discovered.
What the experts say3Expert opinions
Expert from Word to the Wise shares that consistently following email best practices (authentication, list hygiene, engagement) helps maintain a positive sender reputation and influences how accurately your IP is associated with your domains by reputation systems.
Expert from Email Geeks says historically, the associated domains list has been mostly accurate based on return-path domains, but inaccuracies are possible. He wouldn't worry about it unless it is causing a problem and that determining senders from a given IP from the outside is not easy.
Expert from Spamresource.com responds that SenderScore accuracy is influenced by the diversity and freshness of data sources (spam traps, feedback loops, etc.). It’s more reliable when it incorporates a broad range of signals and updates them frequently to reflect current sending practices.
What the documentation says3Technical articles
Documentation from Spamhaus explains that they maintain blocklists based on IP reputation. They associate IPs with spam activity based on direct observation and reports, but don't directly correlate domains to IPs in the same way SenderScore does.
Documentation from Microsoft highlights that they use IP reputation as one factor in determining whether to accept or reject email. A poor IP reputation may lead to emails being filtered as spam.
Documentation from Validity Support states that Sender Score is a reputation metric for outbound email servers. While the exact algorithm is proprietary, it uses data from a network of sensors to assign a score from 0-100. It's an indicator, not a definitive measure, of reputation.