What platform should I use to test if my emails are good quality and will land in the inbox?
Summary
What email marketers say10Marketer opinions
Email marketer from Reddit shares that using a seed list and checking with multiple email clients is helpful. They suggest manually checking deliverability to Gmail, Yahoo, and Outlook, as well as using a tool like GlockApps for more comprehensive testing.
Email marketer from Validity explains that Validity offers email deliverability tools like Everest, which help monitor inbox placement, sender reputation, and engagement metrics. It provides insights into factors affecting deliverability and helps optimize email campaigns.
Email marketer from StackOverflow answers that tools like Mailinator can be used to test email sending functionality. Mailinator provides disposable email addresses that allow you to capture and inspect emails sent from your application without using real email accounts.
Email marketer from SendForensics explains that SendForensics provides deliverability monitoring and reputation management tools. They offer features like blacklist monitoring, spam filter testing, and inbox placement analysis to help improve email deliverability.
Email marketer from Mailjet explains that Mailjet offers email validation tools to verify email addresses and reduce bounce rates. They also provide deliverability monitoring and reporting to help track email performance and identify potential issues.
Email marketer from EmailToolTester shares that tools like Mail-Tester help assess email quality by providing a score based on various checks, including SPF, DKIM, and spam filter analysis. It helps identify issues that might cause emails to land in the spam folder.
Email marketer from ZeroBounce shares that ZeroBounce offers email verification and deliverability tools to improve email list quality. They provide features like email scoring, spam trap detection, and inbox placement testing to help optimize email campaigns.
Email marketer from Return Path shares that Return Path (now part of Validity) offered email optimization and deliverability solutions. Their tools helped monitor sender reputation, inbox placement, and engagement metrics to improve email performance.
Email marketer from GlockApps explains that GlockApps provides inbox placement testing by sending your email to real email addresses at various ISPs and providing a report on where your email landed (inbox, spam, or missing). It also offers DMARC monitoring and blacklist checks.
Email marketer from Mailtrap Blog explains that Mailtrap Email Testing is a safe way to inspect and debug emails in staging environments. It allows you to test emails before sending them to real users, ensuring they look and function correctly.
What the experts say7Expert opinions
Expert from Word to the Wise responds, recommending using a variety of seed list testing tools like GlockApps, MailMonitor, and 250ok (now Validity) to assess inbox placement across different mailbox providers. They suggest running tests regularly and paying attention to the results to identify and fix any deliverability issues.
Expert from Email Geeks shares that you can use aboutmy.email to test authentication and compliance with public standards, but email deliverability involves domain reputation and recipient engagement. No test guarantees inbox placement.
Expert from Email Geeks shares that inbox placement testers, your options there are primarily Glock Apps, Inbox Monster, and Validity.
Expert from Word to the Wise Staff shares that testing tools like GlockApps or MailMonitor offer valuable insight regarding content and infrastructure configurations to get a clearer view on where your emails may be landing.
Expert from Email Geeks shares that consistently sending mail people want tends to get delivered fairly well, even if it’s just barely above the basics technically. Consistently sending mail people don’t want will go to the spam folder, even though it’s technically perfect.
Expert from Email Geeks explains that just because a message shows delivered to the inbox on a publicly available test, doesn't mean it's going to deliver to the inbox at scale. There isn't a checklist that guarantees inbox placement.
Expert from Email Geeks says that just because you pass all the technical checks doesn't mean it's going to land in the inbox. Mailbox providers block millions of technically compliant messages every day.
What the documentation says4Technical articles
Documentation from Litmus shares that Litmus offers email previews across various email clients and devices, as well as spam testing and deliverability monitoring. This allows you to identify rendering issues and deliverability problems before sending to your audience.
Documentation from SendGrid explains that SendGrid provides tools for email testing, including email activity history and deliverability diagnostics. It allows you to monitor email performance and identify potential issues affecting deliverability.
Documentation from Mailosaur explains that Mailosaur is an email testing service designed for automated tests. It allows you to capture and assert on emails in a test environment, ensuring your application sends the correct emails with the correct content.
Documentation from MXToolbox shares that MXToolbox provides tools for diagnosing email server issues, including blacklist checks, DNS record analysis, and SMTP diagnostics. These tools can help identify technical issues affecting email deliverability.