What is the quantitative impact of implementing DMARC on email deliverability and engagement?
Summary
What email marketers say14Marketer opinions
Email marketer from EasyDMARC.com says DMARC offers significant benefits for brand protection and email security, reducing the risk of phishing and spoofing attacks that negatively impact email deliverability.
Email marketer from Valimail.com reports that DMARC enforcement improves deliverability by preventing phishing and spoofing attacks, which in turn enhances sender reputation and inbox placement.
Email marketer from Email Geeks shares an experience where a company under attack found that complete and competent deployment of DMARC stopped the attacks. Suggests that DMARC, along with other services like lookalike detection and secure gateways, work together to protect against email attacks.
Email marketer from Email Geeks is writing a data report and shares initial findings that compliant emails have up to 2x unique clicks. They are investigating whether it's worse to have no DMARC versus failing DMARC.
Email marketer from Email Geeks explains that DMARC is primarily a security tool to prevent domain spoofing. If spoofing is occurring, DMARC implementation can improve reputation by stopping malicious actors, assuming good email and list practices are in place. However, if spoofing isn't happening, implementing DMARC might not show noticeable changes.
Email marketer from Reddit says that after implementing DMARC, they saw a 15% increase in emails landing in the primary inbox and a 10% improvement in open rates due to increased trust from ISPs.
Email marketer from Email Geeks shares firsthand experience that enabling DMARC helped improve reputation, partly due to the necessary steps like branding authentication domains versus using a shared domain and aligning everything.
Email marketer from SocketLabs explains that Implementing DMARC helps improve email deliverability, prevent domain spoofing, and increase email open rates by ensuring that only legitimate emails are sent from your domain.
Email marketer from Postmarkapp.com says DMARC enforcement policies (p=reject or p=quarantine) significantly reduce phishing attempts and domain spoofing, which in turn protects sender reputation and improves deliverability rates.
Email marketer from Email Geeks explains that being spoofed can hurt deliverability, and DMARC helps prevent spoofing.
Email marketer from SparkPost shares that implementing DMARC helps improve email deliverability by allowing senders to specify how email receivers should handle unauthorized use of their domain, leading to better inbox placement.
Email marketer from Proofpoint.com shares that implementing DMARC helps improve brand reputation by preventing malicious actors from using your domain for phishing campaigns, thus preserving sender reputation.
Email marketer from Email Geeks notes a strong correlation between DMARC users and adherence to best practices, resulting in better overall metrics. The improvement isn't necessarily from DMARC itself but from the implementation of general best practices.
Email marketer from Mailjet.com shares DMARC monitoring is crucial for understanding its impact, noting that proper implementation and monitoring can lead to a 20-30% improvement in email deliverability over time.
What the experts say5Expert opinions
Expert from Spam Resource clarifies that DMARC's primary function is to prevent domain spoofing and phishing, and while it indirectly supports deliverability by protecting sender reputation, it does not directly quantify the improvements in metrics like open rates or inbox placement.
Expert from Email Geeks suggests adding BIMI to DMARC adoption, as it requires a restrictive DMARC policy. A Verizon/Yahoo test shows that BIMI can boost engagement.
Expert from Email Geeks shares a case study by 250ok that showed improved inbox placement, delivery speeds, and consumer engagement after DMARC implementation for a consumer brand.
Expert from Word to the Wise shares that DMARC can improve deliverability. It states that DMARC reports can provide valuable insights into email authentication issues, allowing senders to identify and address any issues impacting their deliverability.
Expert from Email Geeks explains that failing DMARC can lead providers to put mail in the spam folder or block it entirely. Even 'p=none' policies can result in blocking or spam foldering of mail that fails DMARC.
What the documentation says4Technical articles
Documentation from Agari.com explains that DMARC authenticates email sources, reducing the risk of impersonation. This helps ensure legitimate emails reach the inbox, thus positively impacting placement.
Documentation from DMARC.org answers that implementing DMARC provides trust signals to mailbox providers, increasing the likelihood that legitimate emails are delivered to the inbox and not marked as spam.
Documentation from Microsoft shares that implementing DMARC is an important way to help ensure that your organization's domain isn't used for email spoofing. It can also help improve deliverability by improving the authentication of your email.
Documentation from Google explains that DMARC helps prevent email spoofing and phishing attacks by verifying the authenticity of email sources, thereby improving deliverability to Gmail inboxes.