What is the experience of contacting Google's bulk sender form?
Summary
What email marketers say10Marketer opinions
Email marketer from Litmus shares comprehensive guide on email deliverability best practices, including list management, content optimization, and technical configurations, to improve inbox placement across all email providers, including Gmail. They suggest focusing on these elements as more reliable methods than the form.
Email marketer from Reddit suggests focusing on warming up the IP address and domain reputation instead of relying solely on the bulk sender form. They state that consistent sending practices are more effective.
Email marketer from SparkPost explains that setting up proper email authentication (SPF, DKIM, DMARC) is critical for establishing trust with Gmail and improving deliverability, regardless of whether you've submitted the bulk sender form.
Email marketer from Email Geeks shares that they have never got an answer from the Google bulk sender form and agrees with Al Iverson, that it seems to improve as time goes by...
Email marketer from Reddit shares that they submitted the form twice, received no response, but after about 6 weeks their emails started going to the inbox. They speculate that it might be a 'black box' system.
Email marketer from Email On Acid recommends that you focus on building a positive sender reputation, which is crucial. Google weighs sender reputation heavily, and it impacts deliverability more than the form.
Email marketer from StackExchange recommends that, instead of relying on the form, focusing on authentication (SPF, DKIM, DMARC) and list hygiene are much better investments of time. Build a good reputation, and the need for the form diminishes.
Email marketer from Mailjet suggests that focusing on engagement metrics (opens, clicks) and segmenting your audience to send relevant content are essential for maintaining a good sender reputation and deliverability with Gmail, rather than relying on the form alone.
Email marketer from SendGrid details a strategic approach to IP warming, including gradually increasing email volume, monitoring deliverability metrics, and segmenting your audience for optimal engagement, which will in turn have a better result than the Google form.
Email marketer from Mailchimp recommends that regularly cleaning your email list is crucial for maintaining a good sender reputation with Gmail. Removing inactive subscribers and correcting typos can significantly improve your deliverability rates.
What the experts say3Expert opinions
Expert from Email Geeks shares that they have never received a reply from the Google bulk sender form, but sometimes things have started to get better, but not always.
Expert from Word to the Wise responds that while the form used to be somewhat useful, it is unlikely to help any more. Laura suggests the best path forward is to focus on the new recommendations outlined by Google.
Expert from Spam Resource explains that Google's Sender Contact Form is a black box. Google provides no feedback on submissions, and it's unclear what effect, if any, the form has on deliverability. Senders are advised to focus on best practices regardless.
What the documentation says4Technical articles
Documentation from RFC defines the technical specifications of SPF (Sender Policy Framework) records, explaining how they work to prevent email spoofing and improve sender authentication, which can positively impact Gmail deliverability.
Documentation from Google Support highlights key recommendations for bulk senders, focusing on authentication, consistent sending volumes, and clear unsubscribe options to maintain a good sender reputation. It does not guarantee inbox placement but is a requirement.
Documentation from Google Postmaster Tools provides tools and dashboards to monitor sender reputation, spam rates, and other deliverability metrics, allowing senders to proactively identify and address issues affecting their email delivery. They do not mention the form.
Documentation from DMARC.org provides guidance on implementing DMARC (Domain-based Message Authentication, Reporting & Conformance) policies to protect your domain from email spoofing and improve deliverability with Gmail by aligning SPF and DKIM authentication results.