What is the best practice for gaining new customers from a partner using email?

Email marketer from Customer.io explains that it is important to monitor your email deliverability rates closely, including open rates, click-through rates, and bounce rates, to make data-driven adjustments to your campaigns.

Email marketer from Mailchimp Blog responds that you should segment partner-provided lists carefully to target the most relevant subscribers with tailored content, and to avoid sending generic emails that may not resonate.

Email marketer from Reddit shares that it is important to cleanse and validate any partner-provided email list to remove inactive or invalid addresses, which improves your sender reputation.

Email marketer from an Email Marketing Forum suggests tailoring your messaging to the partner's audience and avoiding generic language that doesn't resonate, thus improving engagement and conversion rates.

Email marketer from Neil Patel's Blog shares that co-branded email campaigns allow both you and your partner to tap into each other's audience, which can be a great way to build trust and generate leads.

Email marketer from Sendinblue responds that if you're using a new sending domain or IP address, gradually warm it up by sending emails to highly engaged subscribers first, and increasing volume over time.

Email marketer from Smart Insights suggests creating a joint lead magnet with your partner as a way to attract new customers, by offering exclusive content or resources that both audiences will value.

Email marketer from Email Geeks explains that opt-out ignores those that either haven’t read the email or if it was bulked and that opting in is the better option.

Email marketer from MarketingProfs explains the importance of ensuring the partner's audience aligns with your target demographic; the greater the alignment, the higher the potential for conversion.

Email marketer from HubSpot Blog explains that it is important to define clear roles and responsibilities between you and your partner to avoid overlap and confusion in the email marketing efforts.

Expert from Email Geeks suggests emailing users to request an opt-in instead of opt-out to ensure the ESP list is genuinely opt-in, leading to better deliverability and reduced risk of being blocked as spam.

Expert from Word to the Wise explains that you must treat partner data with the same care as your own. You can't be lackadaisical with partner's data.

Expert from SpamResource explains that it is crucial to be transparent with recipients regarding the partner relationship and the reason they are receiving the email, building trust and avoiding spam complaints.

Expert from Email Geeks shares example phrasing to ask for an opt-in. Suggests a "Hi! We’re CompanyX! We want to tell you all the great things we’re doing! Sign up for our newsletter!" approach.

Expert from Word to the Wise mentions cleaning new data as soon as you get it by checking for syntax errors, removing spam traps, and fixing misspellings. This is extra important for partner data.

Expert from SpamResource suggests setting up data protection policies with the partner.

Expert from Email Geeks explains laws depend on the target jurisdiction and that sending mail to folks who never asked to receive it does put you at risk of blocking.

Expert from Email Geeks explains that opting out will ignore any spamtraps that may exist.

Documentation from Google Support explains compliance with GDPR and CAN-SPAM regulations is critical. Obtain explicit consent before emailing recipients from your partner's list.

Documentation from ietf.org explains using SPF (Sender Policy Framework) to authenticate your emails and improve deliverability when sending on behalf of a partner.

Documentation from the FTC explains you must include a clear and conspicuous opt-out mechanism in every email, making it easy for recipients to unsubscribe from future mailings.

Documentation from Microsoft explains setting up feedback loops with your ESP (Email Service Provider) is important, allowing you to identify and remove subscribers who mark your emails as spam.

Documentation from dmarc.org shares setting up DMARC (Domain-based Message Authentication, Reporting & Conformance) helps protect your domain's reputation when partnering, and ensures that unauthorized use is minimized.