What is the best approach for sending marketing emails from a new domain for an existing company?

Email marketer from Reddit shares that the frequency of emails from your new domain should be gradual. Starting with just one or two emails a week and then slowly ramping it up to reduce the chance of being marked as spam.

Email marketer from Stack Overflow responds that cleaning the subscriber list should be a primary step. Old unengaged email addresses are likely to report emails as spam.

Marketer from Email Geeks suggests preference centers as a solution for managing subscriber interests when using separate domains for the same brand. He mentions the risk of treating mail streams as one (sharing IPs) if recipients perceive the domains as distinct entities.

Email marketer from Mailchimp explains that you should segment your email list to target your most engaged subscribers first when using a new domain. This ensures higher open rates and positive engagement, building a good sender reputation.

Email marketer from Neil Patel's Blog explains that warming up the domain slowly is crucial. He suggests starting with your most engaged subscribers and gradually increasing the volume over time. This establishes a positive reputation with ISPs.

Email marketer from Sendinblue explains that maintaining consistent branding between the new and old domains helps subscribers recognize and trust the emails. This includes logos, colors, and overall design.

Email marketer from HubSpot explains that it's important to maintain a consistent sending volume. Avoid sudden spikes or drops in email volume, as this can trigger spam filters.

Marketer from Email Geeks says there is no standard IP warming process. He suggests a warming plan based on the volume if cross-subscribing. He also suggests shared IPs might be better until they reach dedicated thresholds, at which point they will need a different warming plan.

Email marketer from Litmus suggests that thoroughly testing your emails for rendering across different email clients and devices is very important. Inconsistent design can affect credibility and increase spam complaints.

Email marketer from Warrior Forum shares that if the email volumes are high, consider using a dedicated IP address for the new domain. This gives you more control over your sender reputation. If email volumes are low a shared IP address may be better.

Expert from Spam Resource explains that you need to actively monitor the reputation of your new domain. Look at blocklists, feedback loops, and deliverability rates to identify and address any issues promptly.

Expert from Email Geeks explains that using separate IPs relates more to branding efforts and keeping mail streams distinct, and that standard IP warming should apply.

Expert from Email Geeks describes the standard warming plan of sending small volumes to engaged audience and slowly increasing over time while watching for warning signs.

Expert from Word to the Wise explains that the main goal is to make sure the emails from the new domain are viewed as wanted by the inbox providers. Focus on sending wanted mail in the early stages to drive engagement. Poor engagement in the early stages will lead to deliverability issues.

Documentation from Microsoft Documentation shares that actively monitoring your sender reputation through tools like Sender Score and Google Postmaster Tools helps you identify and address any deliverability issues early on.

Documentation from AWS explains that setting up a reverse DNS record is a good idea as this helps give authentication as to who you are, preventing your emails from being marked as spam.

Documentation from Google Workspace Admin Help explains that setting up SPF and DKIM records for the new domain is essential for email authentication. These records verify that you are authorized to send emails on behalf of the domain, improving deliverability.

Documentation from RFC explains that implementing a feedback loop (FBL) with major ISPs allows you to receive reports about spam complaints. This helps you identify and remove problematic subscribers from your list.