What is SafeOpt and how does it work for email marketing?
Summary
What email marketers say7Marketer opinions
Email marketer from Email Geeks shares details about an email they received from a brand via SafeOpt, noting the unusual from name and domain (_brandname_@@safeopt.com) compared to the brand's usual emails. The email promoted items in their cart and recently browsed items, linking directly to the brand's website, indicating that their information was shared with SafeOpt by the brand.
Email marketer from Reddit comments that SafeOpt’s user experience can be intrusive if not implemented carefully, potentially leading to negative perceptions of the brand if users feel their privacy is being violated.
Email marketer from Email Marketing Forum shares that using SafeOpt can significantly expand your email list with qualified leads who have already shown interest in your products, potentially increasing conversion rates.
Email marketer from Conversion Rate Experts suggests A/B testing SafeOpt to measure its true impact on email list growth and overall conversion rates. Comparing results with and without SafeOpt can provide valuable insights.
Email marketer from Ecommerce Blog mentions that SafeOpt is effective for recovering abandoned carts by sending targeted emails to shoppers who left items in their carts on partner sites, leading them back to your website to complete the purchase.
Email marketer from Digital Marketing Today reports that SafeOpt pricing is generally based on a cost-per-acquisition (CPA) model, where businesses pay for each new email address captured through the platform. Costs can vary based on industry and volume.
Email marketer from Email Marketing Pro notes that ensuring compliance with GDPR and other privacy regulations is critical when using services like SafeOpt, as failure to do so can result in significant penalties.
What the experts say2Expert opinions
Expert from Email Geeks explains how SafeOpt works: when a company signs up with them, they add a tracking pixel to the site. If you make a purchase from another company also using SafeOpt, that company gives SafeOpt your email address. The next time you visit the first company's site, they recognize you and send you an email.
Expert from Word to the Wise, Laura Atkins, raises concerns about SafeOpt's data practices, emphasizing the importance of explicit consent and transparency. She highlights the potential risks of sharing data between different companies without clear user awareness and control, suggesting that users might not fully understand that their data is being shared across multiple sites.
What the documentation says4Technical articles
Documentation from SafeOpt Website states that SafeOpt uses data encryption and anonymization techniques to protect user privacy. They also comply with GDPR and CCPA regulations, providing users with control over their data.
Documentation from SafeOpt Website details the integration process, involving placing a JavaScript tag on the website and setting up server-to-server communication to securely transmit email addresses of shoppers who have shown intent to purchase.
Documentation from TrustPilot Website showcases mixed reviews, with some users praising SafeOpt for its ability to grow email lists, while others express concerns about the quality of leads and potential compliance issues.
Documentation from SafeOpt Website explains that SafeOpt is designed to help e-commerce businesses grow their email list and re-engage website visitors who don't subscribe, by capturing emails from shoppers visiting partner sites and offering incentives to opt-in.