What impact did GDPR have on email marketing?
Summary
What email marketers say9Marketer opinions
Email marketer from Forbes explains that GDPR has shifted marketing towards more personalized and permission-based strategies, fostering greater trust with consumers.
Email marketer from Sendinblue responds that GDPR significantly altered email marketing by mandating transparent data processing, consent management, and the right to be forgotten.
Email marketer from SuperOffice shares that GDPR necessitates a higher standard for consent, requiring it to be freely given, specific, informed, and unambiguous.
Email marketer from Reddit user shares that GDPR forced them to clean their marketing lists and focus on quality over quantity, resulting in higher engagement rates.
Email marketer from Campaign Monitor shares that GDPR compliance can actually build trust with subscribers, demonstrating a commitment to data privacy and ethical marketing practices.
Email marketer from Mailjet shares that GDPR compliance involves obtaining clear and affirmative consent, providing easy unsubscribe options, and ensuring data security.
Email marketer from HubSpot shares that GDPR made lead generation more challenging but also more valuable, as leads acquired with explicit consent are more likely to convert.
Email marketer from ActiveCampaign explains that GDPR requires careful consideration of how personal data is used in email automation workflows, ensuring compliance with consent and data minimization principles.
Email marketer from GDPR.EU explains that GDPR requires explicit consent for email marketing, impacting how businesses collect and use email addresses.
What the experts say2Expert opinions
Expert from Word to the Wise explains that GDPR changes how consent is obtained, requiring affirmative action, record-keeping of consent, and easy withdrawal options.
Expert from Word to the Wise explains that legitimate interest as a basis for processing data under GDPR requires careful consideration and documentation, including a balancing test of interests.
What the documentation says4Technical articles
Documentation from Termly details GDPR compliance requirements for websites, including privacy policies, cookie consent banners, and data subject access requests.
Documentation from IT Governance explains that GDPR broadened the definition of personal data to include online identifiers like IP addresses and cookies, impacting how websites track users.
Documentation from Europa.eu answers that GDPR unifies data protection rules across the EU, giving people more control over their personal data and simplifying regulations for international business.
Documentation from ICO explains that GDPR requires organizations to have a lawful basis for processing personal data for direct marketing purposes, such as consent or legitimate interests.