What email deliverability provider is recommended in the UK that monitors spam rating and database health?

Summary

Various email deliverability providers and tools are recommended. Postmaster+ and Inbox Monster are suggested within the Email Geeks community, with Inbox Monster catering specifically to UK-based senders. Mailjet, Sendinblue, HubSpot, Litmus, Mailgun, and Moosend offer platform features for monitoring sender reputation, spam complaints, and bounce rates. Google Postmaster Tools provides data on Gmail deliverability, while Microsoft emphasizes authentication, list management, and reputation monitoring. SparkPost offers detailed deliverability analytics. DKIM and SPF, as defined by RFC-Editor, are crucial for email authentication. Experts recommend Return Path (now Validity) for reputation monitoring and emphasize implementing SPF, DKIM, and DMARC for deliverability.

Key findings

  • Diverse Options: A wide range of providers and tools are available for email deliverability monitoring and improvement.
  • UK Specific Support: Providers like Inbox Monster offer specific support for UK-based senders.
  • Comprehensive Metrics: Key deliverability metrics include sender reputation, spam complaints, bounce rates, and engagement metrics.
  • Authentication is Key: Implementing SPF, DKIM, and DMARC protocols is essential for email authentication.
  • Reputation Monitoring: Monitoring sender reputation is crucial for understanding and improving deliverability.

Key considerations

  • Feature Alignment: Evaluate providers based on their feature set and how well they align with your specific needs.
  • UK Focus: If based in the UK, consider providers with specific experience and support for UK-based senders.
  • Integration Capabilities: Ensure seamless integration with your existing email marketing platform.
  • Authentication Setup: Prioritize setting up SPF, DKIM, and DMARC protocols to properly authenticate your emails.
  • Continuous Monitoring: Continuously monitor deliverability metrics and sender reputation to proactively address any issues.

What email marketers say
8Marketer opinions

Several email deliverability providers and tools are recommended for monitoring spam rating and database health, particularly for senders in the UK. Postmaster+ and Inbox Monster are suggested within the Email Geeks community. Mailjet, Sendinblue, HubSpot, Litmus, Mailgun, and Moosend offer platform features to track deliverability metrics such as sender reputation, spam complaints, and bounce rates. These tools help identify and fix issues before campaigns are sent.

Key opinions

  • Provider Variety: A range of providers offer deliverability monitoring, from dedicated services to marketing platforms with built-in tools.
  • UK-Specific Solutions: Some providers, like Inbox Monster, specifically support UK-based senders.
  • Comprehensive Monitoring: Deliverability monitoring includes tracking sender reputation, spam complaints, bounce rates, and IP health.
  • Proactive Issue Resolution: Tools help identify and address potential deliverability issues before sending campaigns.

Key considerations

  • Feature Set: Evaluate which features are most important for your needs, such as reputation monitoring, spam complaint feedback loops, or email validation.
  • UK Support: Consider providers with specific experience and support for senders in the UK.
  • Integration: Ensure the provider integrates seamlessly with your existing email marketing platform.
  • Cost: Compare pricing models and choose a provider that fits your budget.
Marketer view

Marketer from Email Geeks kindly adds Postmaster+ to the list of deliverability providers: <https://www.optipub.com/postmaster-plus|https://www.optipub.com/postmaster-plus>

December 2022 - Email Geeks
Marketer view

Email marketer from Mailgun shares that Mailgun offers a suite of tools to monitor and improve email deliverability, including IP reputation monitoring, spam complaint feedback loops, and email validation services.

May 2024 - Mailgun
Marketer view

Email marketer from Mailjet shares that their platform offers features to monitor sender reputation, spam complaints, and bounce rates to help users maintain good deliverability.

October 2022 - Mailjet
Marketer view

Email marketer from Moosend explains that their platform offers features to monitor email deliverability, including tracking bounce rates, spam complaints, and providing deliverability reports.

September 2024 - Moosend
Marketer view

Email marketer from Litmus shares that they provide tools to test email deliverability across different email clients and spam filters, helping users identify and fix potential issues before sending campaigns.

February 2025 - Litmus
Marketer view

Marketer from Email Geeks works with Inbox Monster supporting customers, including many UK-based senders, and offers to connect to share more information: <http://www.inboxmonster.com|www.inboxmonster.com>

July 2022 - Email Geeks
Marketer view

Email marketer from HubSpot shares that HubSpot offers tools to monitor email deliverability, including tracking bounce rates, spam reports, and sender reputation metrics, all within their marketing platform.

September 2022 - HubSpot
Marketer view

Email marketer from Sendinblue explains that their platform includes tools to track deliverability metrics, such as bounce rates and spam complaints, and provides recommendations for improving email performance.

December 2023 - Sendinblue

What the experts say
3Expert opinions

Experts emphasize the importance of reputation monitoring and proper email authentication for deliverability. Return Path (now Validity) is highlighted as a tool for understanding sender reputation and providing certification and deliverability tools. Implementing SPF, DKIM, and DMARC protocols is crucial to ensure emails reach the inbox.

Key opinions

  • Reputation is Key: Monitoring sender reputation is critical for email deliverability.
  • Return Path/Validity: Return Path (now Validity) offers tools for reputation monitoring, certification, and deliverability improvement.
  • Authentication Matters: Implementing SPF, DKIM, and DMARC protocols is essential for ensuring emails reach the inbox.

Key considerations

  • Reputation Tool: Explore tools like Return Path (now Validity) to understand and manage your sender reputation.
  • Authentication Setup: Prioritize setting up SPF, DKIM, and DMARC protocols to authenticate your emails.
  • Proactive Monitoring: Continuously monitor your sender reputation and authentication status to identify and address issues proactively.
Expert view

Expert from SpamResource answers by explaining that Return Path provides reputation monitoring, certification, and deliverability tools.

February 2024 - SpamResource
Expert view

Expert from SpamResource explains that Reputation monitoring is crucial, and Return Path (now Validity) is a good option for understanding sender reputation.

January 2025 - SpamResource
Expert view

Expert from Word to the Wise shares that implementing SPF, DKIM, and DMARC sender authentication protocols is essential for improving email deliverability and ensuring messages reach the inbox.

December 2023 - Word to the Wise

What the documentation says
5Technical articles

Email deliverability is improved by using Google Postmaster Tools, adhering to Microsoft's best practices, utilizing SparkPost's analytics, and implementing DKIM and SPF protocols. Google Postmaster Tools provides reputation and spam rate data, while Microsoft emphasizes authentication, list management, and reputation monitoring. SparkPost offers detailed deliverability analytics. DKIM and SPF, as defined by RFC-Editor, help authenticate emails and prevent forgery, enhancing deliverability.

Key findings

  • Google's Tools: Google Postmaster Tools offers data on sending reputation and spam rates for Gmail users.
  • Microsoft's Practices: Microsoft recommends authentication, list management, and reputation monitoring.
  • SparkPost Analytics: SparkPost provides detailed deliverability analytics including bounce rates and spam complaints.
  • DKIM Authentication: DKIM (DomainKeys Identified Mail) helps authorize that a message truly came from the domain.
  • SPF Prevention: SPF (Sender Policy Framework) prevents sender address forgery and protects domain integrity.

Key considerations

  • Use Postmaster Tools: Leverage Google Postmaster Tools to monitor deliverability to Gmail users.
  • Implement Authentication: Set up SPF, DKIM, and DMARC to improve authentication and protect your domain's reputation.
  • Monitor Analytics: Regularly review deliverability analytics to identify and address potential issues.
  • List Management: Maintain a clean and engaged email list to improve deliverability.
Technical article

Documentation from Microsoft outlines best practices for email deliverability, including authentication, list management, and monitoring sender reputation to ensure emails reach the inbox.

October 2022 - Microsoft
Technical article

Documentation from SparkPost explains that their platform offers detailed deliverability analytics, including bounce rates, spam complaints, and engagement metrics, to help users optimize their email campaigns.

September 2021 - SparkPost
Technical article

Documentation from Google explains that Google Postmaster Tools provides data on your sending reputation, spam rate, and other deliverability metrics for emails sent to Gmail users, allowing you to identify and address potential issues.

December 2021 - Google
Technical article

Documentation from RFC-Editor shares information on SPF, or Sender Policy Framework, which is a way to prevent sender address forgery, and protect the integrity of your domain name. This helps with deliverability, as messages from your domain will be considered more legitimate.

March 2024 - RFC-Editor
Technical article

Documentation from RFC-Editor shares information on DKIM, or DomainKeys Identified Mail, which is a way to authorize that a message truly came from the domain that it says it did. It's meant to fix some of the deficiencies in SMTP email, and help with deliverability.

October 2021 - RFC-Editor