What deliverability monitoring tools are good alternatives to Return Path, Everest and Sparkpost?
Summary
What email marketers say11Marketer opinions
Email marketer from G2 shares that users highlight Sender Score as a good tool as it offers reputation monitoring and provides insights into sender reputation, helping to identify and address deliverability issues.
Email marketer from Litmus shares that Litmus' email testing tools include features for previewing emails across different devices and email clients, as well as deliverability testing that identifies potential spam triggers and authentication issues.
Email marketer from Email Vendor Selection Guide suggests considering 250ok (now Validity) as an alternative and highlighting its ability to provide detailed insights into inbox placement, spam filtering, and authentication issues.
Email marketer from Neil Patel Blog recommends using a combination of tools like GlockApps, Mail-Tester, and Litmus for comprehensive deliverability monitoring, suggesting that relying on a single tool might not provide a complete picture.
Marketer from Email Geeks shares Send Forensics as a potential deliverability monitoring tool.
Email marketer from SendGrid shares that SendGrid's platform offers features such as deliverability monitoring, dedicated IPs, and expert support to help improve email deliverability rates, serving as a comprehensive alternative.
Email marketer from Reddit (u/EmailPro) mentions that using a seed list testing service like GlockApps or MailMonitor, combined with analyzing bounce codes and feedback loops, provides a comprehensive view of deliverability performance beyond what Return Path offered.
Email marketer from Mail-Tester states their tool analyzes email content, server configuration, and authentication settings to identify potential deliverability issues and provides a detailed report with recommendations for improvement.
Email marketer from GlockApps explains that GlockApps offers inbox placement testing across various ISPs, providing insights into where emails are landing (inbox, spam folder, or missing) and identifies deliverability issues.
Email marketer from Stack Overflow (EmailGuru) recommends setting up feedback loops (FBLs) with major ISPs and using a service like Return Path's Certification (now Validity) to improve sender reputation and deliverability.
Marketer from Email Geeks suggests Email Consul as another option for deliverability tools and monitoring.
What the experts say2Expert opinions
Expert from Email Geeks shares a link to emailresourc.es for deliverability suites.
Expert from Word to the Wise, Laura Atkins, responds by highlighting the importance of understanding the data provided by deliverability monitoring tools and acting on it, suggesting that tools are only as effective as the actions taken based on their insights.
What the documentation says4Technical articles
Documentation from Mailjet explains that Mailjet's deliverability tools offer features such as dedicated IPs, detailed analytics, and expert support to help monitor and improve email deliverability, positioning it as an alternative for monitoring deliverability.
Documentation from Google explains that Google Postmaster Tools provides domain reputation data, spam rate information, and feedback loops for senders who send a significant volume of email to Gmail users, helping them monitor and troubleshoot deliverability issues specifically related to Gmail.
Documentation from Microsoft explains that using the Microsoft SNDS (Smart Network Data Services) program can help monitor your IP reputation with Microsoft services, providing data on spam complaints and potential deliverability issues when sending to Outlook.com, Hotmail, and other Microsoft-hosted email services.
Documentation from SparkPost explains that SparkPost's platform includes deliverability analytics, bounce tracking, and engagement metrics, offering comprehensive insights into email performance and potential deliverability issues.