What deliverability improvement can be expected from using dedicated vs shared IPs?

Email marketer from Email Geeks shares that if you have your domain hooked up to google postmaster tools you should be able to see the IP reputations for your shared ips. If they are high then there is no reason so to believe you will get better delivery. If they are low or bad then it might be in your interest to start developing your own. Growing dedicated IPs is whole other operation with a lot of know how and patience involved. Rob is also a big proponent of shared and dedicated environments to hedge your bets. One bad sender can ruin the fun for everyone and one or two mistakes can tank a dedicated.

Email marketer from ActiveCampaign explains that Dedicated IPs are a great way to have more control over your own reputation however it is important to remember that with that control comes responsibility. If you have poor email marketing practices, a dedicated IP can actually hurt you in the long run

Marketer from Email Geeks explains that there is no guarantee that a dedicated IP will fix any deliverability problems and that most deliverability problems are specific to sender actions. Moving to a dedicated IP isn't a quick change, it's a project that needs to be managed, and there may be a temporary drop in inbox placement with some providers.

Email marketer from Quora explains that when migrating to dedicated IPs you need to be careful about warming up your IP address and ensure your DNS settings are correct as you can actually harm your deliverability if these things aren't correct

Email marketer from Neil Patel's Blog shares that using a dedicated IP address gives you complete control over your sender reputation, leading to potentially better deliverability. If you maintain good sending practices, your deliverability rates should increase.

Email marketer from Mailjet shares that dedicated IPs are best if you send large volumes of email consistently and maintain a good sender reputation. Improved deliverability is a potential benefit, but requires active management.

Email marketer from Sendinblue explains that a dedicated IP gives you full control over your sender reputation. You're not affected by other senders' actions, which can improve deliverability if you manage your reputation well.

Email marketer from Litmus explains that Dedicated IPs are beneficial when the sender is sending high volumes of email consistently. This enables the sender to better manage their reputation and ensure consistent deliverability

Email marketer from Reddit responds that switching to a dedicated IP improved deliverability significantly, as they had more control over their sender reputation and could isolate themselves from other senders' bad practices. They noted careful monitoring and warming up the IP was crucial.

Email marketer from CampaignMonitor explains that Dedicated IPs allow you to maintain a better sender reputation, ensure that you aren't impacted by other users and give you better insight into any delivery issues.

Email marketer from Email Marketing Forum shares that a dedicated IP helped them avoid being blacklisted due to other users on a shared IP. They experienced a noticeable improvement in inbox placement after the switch.

Expert from Word to the Wise shares that while a dedicated IP provides the opportunity to establish a strong sending reputation independent of other senders, it doesn't automatically guarantee improved deliverability. The actual improvement depends entirely on the sender's practices and their ability to maintain a positive reputation.

Expert from Spam Resource explains that a dedicated IP can help improve your email deliverability because you have complete control over the IP's reputation, but this also means you are solely responsible for maintaining a good sender reputation. It’s a double-edged sword.

Expert from Email Geeks explains that if you’re not seeing “mail from IP blocked” then moving to a dedicated IP won’t change anything.

Expert from Email Geeks shares to consider risk mitigation. Take your average email revenue per day. What's a day of blocking at 40% of that going to cost you? That's your shared IP risk, that's what you're hedging against.

Documentation from Microsoft 365 Documentation states that dedicated IPs can lead to better deliverability for senders who maintain a clean sending reputation. Microsoft advises monitoring your IP reputation and following best practices to maximize the benefits.

Email marketer from SparkPost explains that when migrating to dedicated IPs you need to be careful about warming up your IP address and ensure your DNS settings are correct as you can actually harm your deliverability if these things aren't correct

Documentation from Google Postmaster Tools Help responds that using a dedicated IP allows senders to build their own reputation without being impacted by other senders. Google recommends dedicated IPs for high-volume senders to better manage their reputation and ensure consistent deliverability.

Documentation from RFC Editor explains that having a dedicated IP means that sender policies or filters may apply that would not be triggered on a shared server, whether or not those filters are beneficial.