What causes SNDS downtime and data issues?
Summary
What email marketers say9Marketer opinions
Marketer from Email Geeks shares that they had missing data for several days due to a timeout issue with the SNDS API. Increasing the timeout to 30 seconds resolved the problem.
Email marketer from EmailGeek Forum suggests that SNDS data being updated slowly can be due to the volume of data Microsoft processes. High-volume senders might experience longer delays.
Email marketer from Mailjet shares that If your sending volume is too low, SNDS will refuse access, thinking you're not a real sender.
Marketer from Email Geeks says they have noticed downtime around 4 AM PT a couple of times in the last few weeks, assuming it is unannounced maintenance.
Email marketer from Stack Overflow mentions that SNDS data delays can occur during peak sending times or when Microsoft is experiencing unusually high server load. Data isn't always real-time, so patience is key.
Email marketer from Quora mentions that misinterpreted SNDS data and incorrectly configured feedback loops can cause confusion and lead to perceived data issues. Properly configure feedback loops to fix this.
Email marketer from Email Vendor Forum indicates that SNDS downtime can be attributed to scheduled maintenance or unexpected server outages on Microsoft's side. Keep an eye on Microsoft's service health dashboard for updates.
Email marketer from Reddit warns that if you don't have enough volume, SNDS will not show any data, causing the appearance of broken data.
Email marketer from Reddit suggests that SNDS data can sometimes be inconsistent due to delays in processing and reporting from Microsoft's end. It's important to cross-reference with your own data to identify any true issues.
What the experts say2Expert opinions
Expert from Spam Resource notes that SNDS data inconsistencies can arise from Microsoft's internal data processing procedures, suggesting discrepancies may be due to sampling or averaging techniques applied on their end. It is difficult to know exactly how they get their data.
Expert from Word to the Wise suggests that SNDS data delays could be caused by Microsoft prioritizing internal traffic or other services during peak load times. External access to SNDS may be throttled to maintain performance for other systems.
What the documentation says5Technical articles
Documentation from Microsoft clarifies that SNDS processing delays may occur because data is aggregated from various sources and undergoes validation. It is not always instantaneous.
Documentation from Litmus warns that temporary glitches can lead to temporary SNDS reporting errors. This means if things look strange, give it some time before worrying.
Documentation from Microsoft explains that SNDS data accuracy depends on the quality of feedback loop reports and the completeness of IP address registration. Incorrect setup can lead to inaccurate data.
Documentation from SparkPost shares that SNDS data discrepancies can be caused by differences in the reporting methodologies between SparkPost and Microsoft. This may happen when data is sampled.
Documentation from Microsoft suggests that SNDS access problems can arise due to browser compatibility issues, network connectivity problems, or incorrect credential entry. Clearing cache or using a different browser might resolve the issue.