What are typical bounce rates after email validation?
Summary
What email marketers say8Marketer opinions
Email marketer from Email Hippo states that with proper email validation techniques, a bounce rate of 1% or lower is achievable and desirable. They highlight the importance of continuous list cleaning to maintain optimal deliverability.
Email marketer from MailerLite shares that after validating your email list, you should aim for a bounce rate of less than 3%. They consider anything above 5% to be a red flag, indicating potential problems with your validation process or list source.
Email marketer from Hunter.io shares the opinion that a good bounce rate should be no more than 2% for campaigns after cleaning your list. Some providers might even impose limitations if you exceed this rate
Email marketer from Reddit shares that after cleaning their list with an email verification service, they aim for a bounce rate of less than 1%. They recommend regularly validating your list to remove invalid emails and keep your bounce rate low.
Email marketer from Email Marketing Forum indicates that if you are cleaning your email list often, then you should get less than 1 or 2 percent bounce rate. If you are getting higher than 3% you have other problems to deal with.
Email marketer from NeverBounce says that bounce rates should be lower than 2% after cleaning an email list with a validation tool. They say if you are still seeing a high bounce rate after cleaning your list, you should investigate the source of your email addresses.
Email marketer from Gmass recommends a bounce rate of less than 3% after email validation and verification. They consider a rate higher than 5% to indicate problems with your email list, and a possible signal of spam
Email marketer from Woodpecker recommends monitoring your bounce rates after you clean your email list. You should expect no more than 2% bounce rate. If you are seeing above this, you might have problems with the tool you are using or the emails may have been invalid.
What the experts say2Expert opinions
Expert from Email Geeks shares expected bounce rates when using an email validation service like Kickbox. Laura suggests that for a reasonable sender, the first time they mail an address, there's a 1-3% chance the mail will bounce due to the address not existing. After the first send, delivery failures should go to <0.5%.
Expert from Word to the Wise notes that after email validation, you should aim for a bounce rate well below 1%. They stress that maintaining a clean list is essential for good deliverability and protecting your sender reputation. Higher bounce rates after validation suggest issues with your validation process or list acquisition methods.
What the documentation says3Technical articles
Documentation from Validity claims that following list validation, a healthy bounce rate should be under 3%. They advise monitoring bounce rates closely and taking corrective action if they exceed this threshold to protect sender reputation.
Documentation from ZeroBounce indicates that after thorough email validation, you should strive for a hard bounce rate below 0.5%. They emphasize that high bounce rates, even after validation, can negatively impact sender reputation.
Documentation from SendGrid explains that after implementing email validation, a good bounce rate should be below 2%. Higher than that indicates issues with list hygiene or validation effectiveness.