What are the Yahoo and Microsoft equivalents to Google Postmaster Tools?
Summary
What email marketers say12Marketer opinions
Marketer from Email Geeks explains that SNDS will not work with shared IPs, as only 1 email address can claim ownership of a set of IPs.
Email marketer from ReturnPath Blog shares that Yahoo provides a Feedback Loop (FBL) for senders to identify and remove users who are marking their emails as spam, helping to improve sender reputation.
Marketer from Email Geeks explains that Yahoo service is paid and still in beta, with no guarantee of acceptance.
Marketer from Email Geeks shares that Verizon Media's postmaster page offers free feedback loop reports and more detailed feeds for a fee, based on DKIM domains.
Email marketer from Mailjet Blog emphasizes that both Yahoo and Microsoft consider sender reputation when determining email deliverability, making it essential to monitor metrics provided by their postmaster tools.
Email marketer from StackOverflow explains that having a correct reverse DNS (rDNS) record for your sending IP is important for establishing trust with Yahoo and Microsoft mail servers.
Email marketer from EmailOnAcid Blog explains that Microsoft’s SNDS helps monitor your IP reputation by providing data related to spam complaints, spam trap hits, and authentication issues for email sent to Microsoft email services (Outlook, Hotmail, Live).
Email marketer from Litmus Blog notes that Microsoft's JMRP (Junk Mail Reporting Program) allows users to report email as spam, and this data is used by Microsoft to improve its spam filtering and sender reputation assessments.
Email marketer from Validity Blog shares information about Microsoft's Certified Senders Program, highlighting its impact on improving email deliverability to Outlook and Hotmail inboxes.
Marketer from Email Geeks explains that Microsoft has SNDS service and Yahoo is working on a similar alternative.
Email marketer from Postmark Blog shares that monitoring tools like Microsoft SNDS and Yahoo Postmaster tools are crucial for maintaining email deliverability and sender reputation with these providers.
Email marketer from Reddit explains that Microsoft SNDS provides data primarily based on IP reputation, which can be limiting for senders using shared IP addresses.
What the experts say5Expert opinions
Expert from Word to the Wise explains that Microsoft offers SNDS (Smart Network Data Services) for IP reputation monitoring and JMRP (Junk Mail Reporting Program) which provides data about user complaints.
Expert from Spam Resource suggests looking at Yahoo's bulk sender guidelines and postmaster information, as Yahoo provides resources for senders to understand their email traffic and reputation.
Expert from Email Geeks explains that Yahoo prefers d= domains, while Microsoft is mostly IP based.
Expert from Email Geeks shares that Outlook has SNDS.
Expert from Email Geeks shares links to Verizon Media's postmaster page and Microsoft's sender support service.
What the documentation says4Technical articles
Documentation from Microsoft explains that understanding and adhering to Microsoft's email sending limits is crucial for maintaining a good sender reputation and avoiding deliverability issues.
Documentation from Microsoft SNDS explains that the Sender Network Data Services (SNDS) allows you to monitor the health of your sending IPs, providing insights into complaint rates and other key metrics.
Documentation from Yahoo Help outlines best practices for sending bulk email, including authentication (SPF, DKIM, DMARC), list management, and monitoring sender reputation to ensure deliverability to Yahoo mailboxes.
Documentation from Verizon Media Postmaster explains that their postmaster site provides information and tools for senders to understand how Verizon Media (Yahoo, AOL) views their email traffic, including feedback loops and deliverability performance feeds.