What are the volume requirements for Microsoft IP certification?

Marketer from Email Geeks shares that the minimum volume threshold for Return Path Certification is 100 messages for Microsoft and Yahoo! in a 30-day span.

Marketer from Email Geeks explains that reputation is based on patterns, and patterns can't be established without enough data.

Email marketer from Mailjet Blog suggests focusing on a steady sending volume rather than large, infrequent blasts to maintain a healthy sender reputation with mailbox providers like Microsoft.

Email marketer from SparkPost Blog shares that consistent volume is key to building a sender reputation. They recommend warming up IPs with a gradual increase in volume to demonstrate legitimate sending behavior.

Email marketer from Litmus Blog suggests monitoring sending volumes and adjusting strategies based on engagement metrics to ensure positive sender reputation with Microsoft and other mailbox providers.

Email marketer from SendGrid (referencing Return Path Certification) explains that a minimum volume threshold of 100 messages within a 30-day period for Microsoft and Yahoo! is generally expected for maintaining certification.

Email marketer from GlockApps Blog recommends gradually increasing sending volume during IP warm-up to avoid triggering spam filters and maintain a good sender reputation with Microsoft.

Email marketer from Email Hippo Blog highlights that gradual IP warming with consistent volumes is crucial for building trust with ISPs and mailbox providers like Microsoft, especially when starting with a new IP.

Marketer from Email Geeks explains that they need to see some volume in a 30 day period in order to certify an IP, and once sending resumes, the IP will automatically be re-enabled as long as thresholds on other metrics are met.

Email marketer from Validity Blog emphasizes the importance of adhering to Microsoft's best practices for sending volume to maintain certification and avoid deliverability issues.

Expert from SpamResource emphasizes that gradual IP warming is crucial. Start with small volumes and gradually increase over time, as consistent sending habits build a positive reputation with ISPs, including Microsoft.

Expert from Word to the Wise highlights that consistent sending volume, combined with positive engagement metrics (low complaint rates, high open rates), is critical for maintaining a healthy sender reputation and avoiding deliverability issues with Microsoft and other providers. Sudden volume spikes can be detrimental.

Documentation from Microsoft Docs explains that while there isn't a specific published minimum volume requirement, consistent sending patterns help establish a positive reputation, which is essential for IP certification.

Documentation from RFC-Editor explains that while RFC standards don't specify volume requirements, they emphasize the need for legitimate email practices, which includes consistent sending patterns to avoid being flagged as spam.

Documentation from M3AAWG Best Practices explains that while specific volume thresholds vary, consistent and legitimate sending patterns are crucial for building and maintaining a positive sender reputation with mailbox providers.

Documentation from Google Postmaster Tools highlights the importance of maintaining a consistent sending volume to establish a positive sending reputation, which affects deliverability to Gmail users.