What are the risks of using newer TLDs like .clinic or .vet for email sending domains?
Summary
What email marketers say10Marketer opinions
Email marketer from Reddit explains that new TLDs are often perceived as spammy by users, which can lead to lower engagement rates and increased spam complaints.
Email marketer from Mailjet Blog shares that using newer TLDs can result in lower deliverability rates as email servers may flag them as suspicious, decreasing the likelihood of emails reaching the inbox.
Email marketer from MarketingProfs explains that new TLDs might affect brand perception, potentially making your emails look less trustworthy or professional compared to using established TLDs.
Email marketer from SendGrid Blog explains the importance of properly warming up new domains to increase deliverability and build up your sender reputation.
Email marketer from Quora responds that using new TLDs can negatively impact your domain reputation, as they are frequently associated with spammers, leading to lower inbox placement rates.
Email marketer from Email Marketing Forum shares that emails from newer TLDs may face deliverability challenges as they often have lower sender reputations compared to established TLDs, causing them to be filtered more aggressively by ISPs.
Email marketer from Email Deliverability Blog shares that having strong email authentication (SPF, DKIM, DMARC) is especially crucial when using new TLDs to establish credibility and improve deliverability.
Email marketer from HubSpot Blog shares the importance of monitoring engagement metrics, and adjusting sending practices accordingly to improve deliverability with new TLDs.
Email marketer from EmailGeeks Community shares that some ISPs and email providers may have stricter filtering rules for new TLDs due to a higher prevalence of spam and malicious activity originating from those domains.
Marketer from Email Geeks shares data indicating that, over the past year, 84.56% of .clinic and 81.72% of .vet domains are spammy, in comparison to domains seen with the more common gTLDs.
What the experts say4Expert opinions
Expert from Spam Resource explains that new TLDs can face stricter filtering because they are often seen as higher risk due to less established reputation and potentially higher volumes of spam originating from them.
Expert from Email Geeks shares that she generally avoids vanity style domains in email as much as possible.
Expert from Email Geeks explains that the new TLDs are going to start with a lower reputation and have a higher threshold to get good delivery. Some filter companies consider them just pits of spam.
Expert from Word to the Wise responds that some ISPs and blocklist providers treat new TLDs with suspicion due to their association with spam and abuse, potentially leading to deliverability issues.
What the documentation says4Technical articles
Documentation from Google explains that Postmaster Tools help monitor your domain reputation and identify deliverability issues, which is crucial when using new TLDs, as these may require closer monitoring due to potential reputation challenges.
Documentation from Spamhaus explains that some TLDs are more frequently used by spammers, resulting in a lower reputation for domains using those TLDs, which can impact email deliverability.
Documentation from RFC Editor details IANA (Internet Assigned Numbers Authority) guidelines on TLD usage, emphasizing the importance of selecting a TLD that aligns with your organization's purpose and adhering to best practices to maintain a positive reputation.
Documentation from Microsoft explains that the Smart Network Data Services (SNDS) helps monitor the reputation of your IP address and domain, providing insights into potential issues with email delivery when using newer TLDs.