What are the requirements for using a word mark with BIMI?
Summary
What email marketers say9Marketer opinions
Marketer from Email Geeks explains that you can use a word mark in BIMI as long as it has no design and that the wordmark allowance has been there since day 1. Registration is literally just the word.
Marketer from Email Geeks shares that AWeber has been using a wordmark trademark with BIMI. Many places have their company names trademarked already, very few have their full logo design trademarked.
Email marketer from Twilio SendGrid details that BIMI requires a registered trademark for your brand’s logo. The trademark can be either the wordmark or a design-based logo.
Email marketer from Email on Acid explains that to use BIMI, you need a registered trademark for the logo you want to display. This can be a wordmark or a visual logo, but registration is essential.
Email marketer from Litmus responds that using BIMI requires a registered trademark, which could be your company's wordmark or logo. This validates the brand identity in email communications.
Email marketer from SparkPost explains that to utilize BIMI, a registered trademark is essential. This can include a wordmark or a visual logo design. It's important to verify the trademark's standing.
Email marketer from ZeroBounce responds that BIMI requires a registered trademark for the logo you use, and it could either be a wordmark or a logo. Ensure that the trademark is active and officially registered.
Email marketer from Valimail shares that BIMI requires a valid trademark to display your logo. The trademark can be a wordmark or a design. The key is that it must be registered.
Email marketer from Mailjet explains that a registered trademark is a prerequisite for BIMI. This can be a word mark or a logo, ensuring brand authenticity and protection.
What the experts say2Expert opinions
Expert from Spamresource explains that you need a registered trademark (either a wordmark or a logo) to display your logo using BIMI. This ensures brand validity and provides a consistent visual indicator to email recipients.
Expert from Email Geeks shares that they are not sure why the change is game changing as it’s always been allowed.
What the documentation says5Technical articles
Documentation from Red Sift explains that BIMI allows the use of a registered trademark as a logo, which can be a word mark or a design mark. The trademark must be registered and in good standing with a government trademark office.
Documentation from Proofpoint answers that BIMI requires a registered trademark. This trademark can be a word mark or a logo, but must be officially registered with a trademark office.
Documentation from DigiCert responds that BIMI requires a registered trademark, which can be a word mark or a design mark. It emphasizes the importance of ensuring the trademark is active and verifiable with the respective trademark office.
Documentation from BIMI Group explains that to use BIMI, a registered trademark is needed. It specifies that a word mark or a design mark can be used as long as it's officially registered.
Documentation from Entrust details that BIMI implementation necessitates a registered trademark. Either a word mark or a logo design can be used, provided they are officially registered and in good standing.