What are the possible reasons for an increase in bot signups and how to detect/prevent them?
Summary
What email marketers say12Marketer opinions
Email marketer from Email Geeks mentions Akamai's Bot Manager as a tool for deterring bots but notes that the sales team primarily recommends captchas.
Email marketer from Email Geeks suggests that bot signups could be attempts to take someone out, phishing attacks targeting form recipients, or vulnerability tests to extract information from the server.
Email marketer from Tech Blog suggests analyzing signup source IP addresses to identify bot activity. Often, bots originate from known hosting providers or VPNs. Creating a blocklist of these IPs can prevent bot signups.
Email marketer from Reddit shares that rate limiting the number of signups from a single IP address within a specific timeframe can mitigate bot attacks. They suggest monitoring signup frequency and blocking suspicious IPs.
Email marketer from InfoSec Community suggests using device fingerprinting to identify bots based on browser and operating system characteristics. This helps in detecting and blocking bots that mimic human behavior.
Email marketer from Security Blog explains that identifying patterns in bot signups, such as similar email address structures, common user agents, or geographic locations, can help detect bot activity. They suggest monitoring these patterns and creating rules to block them.
Email marketer from Stack Overflow shares that implementing CAPTCHAs is a common method to prevent automated signups. They suggest using CAPTCHAs on signup forms to differentiate between human users and bots.
Email marketer from Webmaster Forum explains that using honeypot fields (fields invisible to users but detectable by bots) can effectively block bots. They recommend adding these fields to forms, so bots will fill them out, revealing their automated nature.
Email marketer from Web Development Forum shares that implementing email verification can prevent bot signups by confirming the email address's validity. They suggest sending a confirmation email and requiring users to click a link to activate their account.
Email marketer from Email Marketing Forum suggests monitoring signup conversion rates to detect unusual spikes indicative of bot activity. A sudden increase in signups with low conversion rates may signal a bot attack.
Email marketer from Email Geeks explains that CloudFlare can catch sophisticated bot activity due to its broad view of internet traffic and ability to fingerprint automated behavior. Competitors like Fastly and Akamai offer similar capabilities.
Email marketer from Email Geeks explains that bots submitting addresses are often services for hire that don't care about the purpose. He also mentions seeing targeted attacks where subscription messages flood an address to bury legitimate tax-related emails.
What the experts say6Expert opinions
Expert from Email Geeks and Email marketer from Email Geeks recommend using services like CloudFlare, Google zerocaptcha, or fraud detection services to block suspicious traffic and prevent bots from landing on the page.
Expert from Email Geeks states that the intent behind bot signups is often to have the recipient send mail to those addresses. He also suggests looking at email address patterns and considers the possibility of an affiliate program.
Expert from SpamResource explains that using a confirmation process, like double opt-in, helps verify the user's intent and reduces the likelihood of bot signups. This ensures that only genuine users are added to the mailing list.
Expert from SpamResource explains that implementing email authentication protocols (SPF, DKIM, DMARC) helps to prevent bots from spoofing legitimate domains and registering with fake email addresses. This helps to improve overall email deliverability and prevent spam.
Expert from Email Geeks shares several reasons for bot signups, including SEO spammers, subscription bombing, and competitors trying to sabotage the system. He recommends looking at the audit trail for signup hints.
Expert from Email Geeks notes that captchas can improve conversion rates by stopping bots from submitting fake addresses, thus reducing the denominator in the conversion rate calculation.
What the documentation says5Technical articles
Documentation from Google explains that reCAPTCHA uses advanced risk analysis techniques to protect websites from fraudulent activities. It adapts to new bot behavior and can provide a seamless user experience while distinguishing between humans and bots.
Documentation from Akamai shares that their bot detection methods use behavioral analysis, device fingerprinting, and reputation scoring to identify bots. This helps in distinguishing malicious bots from legitimate traffic and taking appropriate actions.
Documentation from Cloudflare explains that their bot management solutions analyze traffic patterns and challenge suspicious requests. It includes identifying and mitigating automated traffic, preventing account takeovers, and blocking malicious bots.
Documentation from SANS Institute mentions using Intrusion Detection Systems (IDS) to analyze network traffic and identify suspicious patterns, including bot-related activities. This can help in detecting and blocking bot signups.
Documentation from OWASP explains that web applications are vulnerable to automated threats such as bot attacks. They recommend implementing security measures like CAPTCHAs, rate limiting, and input validation to mitigate these threats.