What are the possible issues with Yahoo mail delivery such as rejects, bulk mail, or low open rates?
Summary
What email marketers say7Marketer opinions
Email marketer from MarketingLand discusses the impact of poorly optimized or misleading preview text on open rates in Yahoo Mail. If the preview text does not accurately represent the email content, recipients are less likely to open the email, leading to decreased engagement and potential deliverability issues.
Email marketer from Email Marketing Forum responds that Yahoo's spam filters can sometimes be overly aggressive, especially for new senders or those with inconsistent sending patterns, leading to legitimate emails being marked as spam.
Email marketer from EmailGeeks Forum explains that email content can trigger spam filters, specifically mentioning the use of excessive exclamation points, all caps, or spammy keywords, which increases the chances of emails being directed to the spam folder.
Email marketer from StackExchange discusses that IP reputation significantly impacts email deliverability to Yahoo Mail. A poor IP reputation, often due to spam complaints or being blacklisted, can lead to emails being blocked or sent to the spam folder.
Email marketer from Email Marketing Subreddit notes that sending too many emails too frequently can lead to recipients marking emails as spam, which can then lower the sender's reputation with Yahoo Mail, affecting future deliverability.
Email marketer from Email Marketing Reddit shares that not being registered with Yahoo's Feedback Loop (FBL) can lead to deliverability issues. The FBL helps senders identify and remove users who mark their emails as spam, improving sender reputation.
Email marketer from Email Marketing Blog explains that low engagement rates (opens, clicks) with Yahoo Mail users can negatively impact deliverability. Yahoo Mail uses engagement as a key factor in determining which emails to place in the inbox.
What the experts say3Expert opinions
Expert from Word to the Wise explains that Yahoo has specific thresholds for user complaints (spam reports). Exceeding these complaint rates can lead to immediate and significant deliverability issues, including emails being blocked or sent directly to the spam folder.
Expert from Spam Resource details the increased risk of false positives due to list bombing attacks where bad actors subscribe email addresses en masse to various email lists, potentially impacting sender reputation with Yahoo and leading to deliverability problems.
Expert from Email Geeks explains that more specific information is needed about the issues encountered with Yahoo to provide helpful answers, such as rejects, mail going to bulk, or low open rates.
What the documentation says6Technical articles
Documentation from RFC standards explains that improper handling of SMTP error codes (e.g., not retrying temporary failures) can lead to delivery failures with Yahoo Mail, as these errors can indicate temporary issues that, if not properly managed, can result in permanent rejection.
Documentation from Yahoo Postmaster recommends maintaining a clean email list by regularly removing inactive or invalid email addresses. Sending to outdated or non-existent addresses can harm sender reputation and lead to deliverability issues.
Documentation from DMARC.org details that a DMARC policy that is not properly configured or is too strict (e.g., set to 'reject') can cause legitimate emails to be blocked by Yahoo Mail if they fail SPF or DKIM checks, leading to deliverability problems.
Documentation from Yahoo Help explains that users can manually block senders, preventing future emails from reaching their inbox. A high number of users blocking a sender can negatively impact that sender's reputation and deliverability to other Yahoo Mail users.
Documentation from Yahoo Postmaster emphasizes the importance of proper email authentication (SPF, DKIM, DMARC) for improving deliverability. Failure to properly authenticate emails can lead to them being rejected or placed in the spam folder.
Documentation from BIMI Group explains that not implementing BIMI (Brand Indicators for Message Identification) can reduce brand visibility in Yahoo Mail inboxes. Implementing BIMI helps ensure that brand logos are displayed, increasing trust and engagement, which positively affects deliverability.