What are the minimum and maximum sending volumes for dedicated IPs?

Email marketer from Email Geeks recommends considering list composition for max volume. Some receivers just can’t receive that much mail from 1 IP so they throttle. But if you are only mailing to the big ones, you can send quite a bit. However throughput tends to be better with more IPs (1-2 mil per day for 1 IP, but can possibly stretch to 3-4 mil). For min, they saw a client with maybe 20-30K on a dedicated and they were a better mailer than anyone else. They also saw some clients with the same volume struggling because even a small number of complaints would throw them for a loop.

Email marketer from Gmass suggests that you may be ready for a dedicated IP address if your email list is large and active and you’re sending out at least 5,000 emails a month. However, you may not be ready for it if your list is small or stagnant, or if your messages are likely to be marked as spam.

Email marketer from Reddit explains that the ideal minimum volume for a dedicated IP depends on factors like list quality and engagement. A smaller, highly engaged list might be fine with lower volumes. But it is important that mail should only be sent to engaged users to prevent deliverability problems.

Email marketer from Mailjet explains that the volume you send from a dedicated IP should be consistent and aligned with your overall sending frequency. They recommend sending at least a few times a week to maintain a good sender reputation. Monitor your bounce rates and spam complaints to ensure your sending practices are not negatively impacting your deliverability.

Marketer from Email Geeks says that a sender needs to manage their reputation, so there are minimums, maybe 5k per month minimum to give you some room to play with, though more volume is better and they'd never recommend one at that level. If a client really wanted a dedicated IP, then they'd be comfortable recommending at a minimum of 1M per month. That's enough volume to segment and do a recovery strategy down the road in case of future problems. Of course, a sender doesn't automatically need a dedicated IP these days and many send multi-million level volumes per day on shared without issue.

Email marketer from Email Marketing Forum shares that they aim for at least 10,000 emails per week on a dedicated IP. They believe this volume provides enough data to track performance and make adjustments as needed. They also stress the importance of list hygiene and engagement to maintain a good sender reputation.

Email marketer from Email on Acid recommends gradually increasing sending volume when using a dedicated IP. They suggest starting with a small segment of highly engaged subscribers and gradually expanding to the rest of your list. They also advise monitoring key metrics like open rates, click-through rates, and bounce rates to ensure your sending practices are not negatively impacting your deliverability.

Email marketer from Neil Patel explains that when warming up a dedicated IP, you should start small, sending to your most engaged subscribers. Gradually increase the volume, monitoring your deliverability rates and sender reputation closely. This phased approach helps establish a positive sending history.

Email marketer from Litmus states it is important to get your dedicated IP up to full sending speed by following best practices. It is important to only send mail that people want, by only sending to engaged users. Send frequently and consistently and gradually increase the amount of email that you are sending to build up to your normal sending speed.

Email marketer from MailerLite explains that you should start with a small volume of emails when you first start using your dedicated IP address to build trust. After a week you can increase how many you send, making sure you are getting good responses from your recipients. After a while, you can begin sending your normal amount of mail.

Email marketer from Reddit shares that they typically recommend clients send at least 50,000 emails per month to justify a dedicated IP. They also note that it's important to have a consistent sending schedule to maintain a good sender reputation.

Expert from Spam Resource explains the key to a good IP warm-up is a balance between volume, engagement, and list quality. Gradually increasing sending volume, while maintaining high engagement rates (opens, clicks) and low complaint rates, is vital for establishing a positive reputation.

Expert from Email Geeks says that ideally, you would send at least 100k/mo to maintain a dedicated IP, however they do 20k/month from a dedicated IP for Spam Resource stuff, which causes some Microsoft OLC annoyances.

Expert from Email Geeks suggests sending no more than 2 million emails per IP per day. You can send more, and they've seen people send 3-8 million well enough, but most people don't want the big send to actually take 20 hours to deliver.

Expert from Word to the Wise shares that volume depends on your mail stream. It makes no sense to get a dedicated IP and send 500 emails/week. If you're sending less than 5,000 emails/week a shared IP is fine.

Documentation from Google Postmaster Tools explains that maintaining a good IP reputation is essential for delivering emails to Gmail users. They advise monitoring your IP reputation in Postmaster Tools and taking steps to address any issues, such as high spam complaint rates. They also emphasize the importance of following Google's sender guidelines to ensure your emails are delivered successfully.

Documentation from SendGrid recommends a gradual IP warm-up, suggesting starting with a few hundred emails per day and slowly increasing the volume over several weeks. They emphasize the importance of consistent sending and monitoring engagement metrics to adjust the warm-up schedule accordingly. It is important to only mail engaged users at the start.

Documentation from SparkPost explains that maintaining a good IP reputation is crucial for successful email delivery. They advise monitoring your sender score and taking steps to address any issues that may arise, such as high bounce rates or spam complaints. They state that volumes should be increased gradually.

Documentation from Amazon SES explains the importance of IP warm-up for dedicated IPs. They state that new IPs have no sending history, so gradually increasing sending volumes helps build a positive reputation with ISPs. They provide specific guidelines for daily sending limits during the warm-up process, typically starting with a few thousand emails and increasing over time.