What are the key differences between BIMI certificate vendors Entrust and DigiCert?
Summary
What email marketers say9Marketer opinions
Email marketer from Reddit shares that the cost of a BIMI certificate can vary depending on the vendor and the specific features included. While some vendors may offer lower initial prices, it's essential to consider the long-term value and support provided. Investing in a reputable vendor can ensure a smoother implementation process and better email security.
Marketer from Email Geeks explains that there isn't really any difference between Entrust and DigiCert for BIMI certificates. They also mention their employer is an Entrust partner.
Marketer from Email Geeks says that Entrust does not jack up the price, from what they know.
Email marketer from StackOverflow recommends checking BIMI DNS records, verifying the validity of VMCs, and ensuring proper implementation of SPF, DKIM, and DMARC when troubleshooting BIMI implementation issues. Utilizing online tools and resources can help identify and resolve common problems.
Marketer from Email Geeks shares that the end result between vendors should be the same and that the process may be different.
Email marketer from DigiCert.com explains that DigiCert BIMI certificates help organizations strengthen their email security posture, protect their brand reputation, and improve email deliverability rates. With DigiCert's robust authentication and encryption solutions, businesses can ensure that their emails are securely delivered to recipients' inboxes, fostering trust and confidence in their brand.
Email marketer from TrustRadius shares that Entrust is highly praised for its strong security measures, proactive customer service, and comprehensive features, making it a reliable choice for businesses looking to protect their digital identities. DigiCert is favored for its user-friendly interface, efficient certificate issuance, and robust encryption capabilities, providing peace of mind to organizations seeking to safeguard their sensitive data.
Email marketer from Quora suggests evaluating factors such as the vendor's reputation, customer support, pricing, and compatibility with existing email infrastructure when choosing a BIMI certificate provider. Researching reviews, comparing features, and requesting quotes from multiple vendors can help organizations make an informed decision.
Email marketer from Entrust.com explains that BIMI certificates benefit organizations by showcasing their brand logos in recipient inboxes, increasing brand recognition and trust. By implementing BIMI, companies can enhance email security and credibility, improving overall email engagement and response rates.
What the experts say2Expert opinions
Expert from Word to the Wise explains that BIMI itself is free to implement, but obtaining a VMC (Verified Mark Certificate) from an authorized Certification Authority (CA) like Entrust Datacard or DigiCert incurs a cost. They also state that these vendors set their prices individually, so it's best to check the exact prices on their websites.
Expert from Word to the Wise responds that implementing BIMI requires careful configuration of DNS records and adherence to email authentication best practices, such as SPF, DKIM, and DMARC. Ensuring proper implementation and validation of these technologies is crucial for successful BIMI adoption.
What the documentation says3Technical articles
Documentation from DigiCert explains that to implement BIMI, organizations need to meet certain requirements, including having a valid VMC issued by an authorized CA, implementing SPF, DKIM, and DMARC email authentication protocols, and publishing a BIMI DNS record. Meeting these requirements ensures that email clients can securely display the brand's logo in recipients' inboxes.
Documentation from Entrust provides technical details on how BIMI works, including the structure of the BIMI DNS record, the process of logo validation, and the interaction between email servers and email clients. Understanding these technical aspects can help organizations troubleshoot issues and optimize their BIMI implementation.
Documentation from Sectigo explains that BIMI relies on VMCs (Verified Mark Certificates) to validate the ownership of the brand logo displayed in emails. VMCs are issued by Certificate Authorities (CAs) like Sectigo after verifying the organization's legal right to use the logo, ensuring that only authorized brands can display their logos in email communications.