Is DigiCert the only working VMC issuer for Google BIMI?
Summary
What email marketers say10Marketer opinions
Email marketer from Twitter mentions that while DigiCert is frequently discussed, it's important to explore other VMC providers to find the best fit for your organization's needs.
Marketer from Email Geeks shares that the VMC for Xfinity is working and uses Digicert.
Email marketer from Email On Acid shares a guide that details the steps for setting up BIMI, including obtaining a VMC from an authorized issuer - with a few options.
Email marketer from Sendinblue outlines that BIMI implementation includes steps such as obtaining a VMC from a supported Certificate Authority and publishing a BIMI record. They imply there are multiple options for CA's.
Email marketer from Medium explains that the cost of a VMC can vary depending on the issuer and the organization's size, but there are multiple options available.
Email marketer from Quora responds that the adoption of BIMI and VMCs is expected to grow, with more certificate authorities offering VMC solutions.
Email marketer from LinkedIn answers that BIMI, coupled with a VMC (which can be issued by multiple providers, not just DigiCert), enhances brand recognition and trust in email communications.
Email marketer from Entrust mentions that while DigiCert is well-known, Entrust is also an authorized VMC issuer, offering solutions for organizations seeking BIMI compliance.
Email marketer from Reddit shares that many companies are hesitant to adopt BIMI due to the perceived complexity and cost of obtaining a VMC, regardless of the issuer.
Email marketer from Stack Overflow answers that while DigiCert is a popular choice, it is not the exclusive VMC issuer. Other Certificate Authorities are also authorized to issue VMCs for BIMI.
What the experts say3Expert opinions
Expert from Email Geeks responds that DigiCert is not the only VMC issuer that works with Google, and it is just a coincidence tied to other reasons.
Expert from Word to the Wise explains that although DigiCert is frequently mentioned, the BIMI standard is designed to support multiple VMC issuers. Evaluate various providers to determine which aligns best with your security and branding objectives.
Expert from SpamResource explains that while DigiCert is a popular option, it's crucial to explore alternative VMC issuers to ensure you find a suitable solution for your brand’s needs. Consider factors like cost, support, and compatibility with your existing email infrastructure.
What the documentation says5Technical articles
Documentation from BIMI Group explains that to display your logo with BIMI, you need a VMC issued by an authorized provider. It then goes on to list acceptable certificate providers.
Documentation from Sectigo answers that using a VMC will help you unlock the benefits of BIMI, establishing trust and enabling brand recognition in email inboxes.
Documentation from Trust Arca answers that they are an official provider for VMC issuance, allowing brands to leverage BIMI. They emphasize their compliance with the BIMI standard.
Documentation from GlobalSign answers that they are a Certificate Authority that issues VMCs enabling brands to leverage BIMI for increased email security and brand visibility.
Documentation from DigiCert explains that they are a leading VMC issuer, simplifying the BIMI implementation process for their clients.