What are the best tools for email inbox testing B2B and B2C?
Summary
What email marketers say16Marketer opinions
Marketer from Email Geeks recommends Email Oversight as a tool for inbox testing.
Email marketer from EmailToolTester suggests utilizing tools like Mail-Tester, GlockApps, and Litmus to test email deliverability and rendering across different email clients and devices for both B2B and B2C campaigns.
Email marketer from Neil Patel's Blog recommends using tools like Sendinblue, Mailjet, and GlockApps to improve email deliverability and inbox placement for both B2B and B2C.
Email marketer from email deliverability forum suggests using senderscore.org to check the email health of your IP address and to see if your IPs are listed on any DNS block lists.
Email marketer from StackOverflow suggests testing through multiple free email services like Gmail, Hotmail and Yahoo. Then analysing the headers and checking if any landed in spam.
Marketer from Email Geeks shares that for B2B inbox testing, Inbox Monster and Validity are viable options.
Marketer from Email Geeks explains that while Inbox Monster and Validity work for B2C, Email Consul is another option, noting that she likes access to the headers when using it.
Email marketer from email deliverability forum suggests testing using multiple freemail accounts like gmail and then checking headers for any problems, and also setting up feedback loops.
Marketer from Email Geeks shares a positive experience with Email Consul's seed testing, highlighting the ability to customize seed list size based on the list and desired number of seeds per provider.
Email marketer from GMass recommends using email warm-up tools like GMass to gradually increase sending volume and establish a positive sender reputation, crucial for improving inbox placement in both B2B and B2C scenarios.
Email marketer from Mailchimp suggests using their built-in A/B testing features and integrations with tools like Litmus to optimize email content and design for improved deliverability and engagement across both B2B and B2C audiences.
Marketers from Email Geeks confirm that Email Oversight has coverage with spam filters like Proofpoint, Sophos, Vade Secure, Mimecast, and Cisco.
Marketer from Email Geeks confirms that Email Oversight does seed testing.
Email marketer from Reddit suggests using a combination of Sender Score, Return Path, and seed list testing to monitor and improve email deliverability for both B2B and B2C.
Email marketer from Litmus recommends using Litmus' email testing platform to preview emails across different email clients, check for broken links and images, and ensure consistent rendering for both B2B and B2C audiences.
Email marketer from Validity recommends using their Everest platform to monitor inbox placement, sender reputation, and engagement metrics, enabling marketers to identify and address deliverability issues affecting both B2B and B2C campaigns.
What the experts say2Expert opinions
Expert from Word to the Wise responds that setting up proper authentication, like SPF, DKIM, and DMARC, helps to protect your reputation and improve inbox placement.
Expert from Spamresource explains that seed list testing helps in identifying inbox placement rates and potential deliverability issues across different mailbox providers for both B2B and B2C.
What the documentation says5Technical articles
Documentation from GlockApps details how their platform allows users to test email placement across various ISPs and spam filters, providing insights into deliverability issues affecting both B2B and B2C communications.
Documentation from RFC explains setting up authentication via SPF and DKIM to help improve deliverability by verifying the sending server.
Documentation from Microsoft advises using their Sender Support services and following best practices for email authentication and list management to ensure high deliverability rates for B2B and B2C email campaigns.
Documentation from Mailjet explains that monitoring inbox placement using tools and analyzing sender reputation are crucial for ensuring emails reach the intended recipients in both B2B and B2C scenarios.
Documentation from ReturnPath explains the deliverability benefits of getting certified through ReturnPath to help boost deliverability into the inbox.