What are the best tools and platforms for email deliverability monitoring, including FBL analysis for beginners?
Summary
What email marketers say17Marketer opinions
Marketer from Email Geeks says Glockapps is a useful tool for deliverability.
Marketer from Email Geeks suggests considering 250ok, eDatasource, or Glockapps to see if their offerings align with the user's needs for deliverability monitoring.
Email marketer from Talos Intelligence explains that they provide reputation monitoring and threat intelligence services that help senders understand their sending reputation and identify potential security or deliverability issues.
Email marketer from SparkPost explains that their platform offers real-time analytics, reputation monitoring, and detailed deliverability metrics, allowing senders to optimize their email programs and quickly address any deliverability issues.
Marketer from Email Geeks notes that 250ok will soon transition to Everest, combining 250ok services with ReturnPath and more.
Email marketer from MXToolbox explains that their tools allow you to diagnose a wide range of email issues including DNS problems, blacklisting, and mail server configurations, helping to identify and resolve deliverability issues.
Marketer from Email Geeks recommends Inboxable as a deliverability monitoring tool.
Marketer from Email Geeks suggests exporting raw campaign data from the ESP and importing it into Excel, PowerBI, etc., to create custom analytics dashboards.
Email marketer from Mail-Tester shares that their tool allows senders to test the quality of their emails by sending a test email to a unique address and receiving a detailed report on various aspects of the email, including spam score and authentication issues.
Email marketer from ZeroBounce explains that email validation services are crucial for maintaining a clean and engaged email list, which directly impacts deliverability by reducing bounce rates and improving sender reputation.
Email marketer from Litmus explains that their platform provides email analytics, including open rates, read time, and spam filter testing, to help senders understand how their emails perform and identify potential deliverability problems.
Email marketer from Mailfence shares that using secure and encrypted email services can help protect your email communications and improve your sender reputation, which can positively impact deliverability.
Email marketer from Validity shares that their Everest platform is a deliverability suite that helps monitor inbox placement, sender reputation, and engagement metrics to improve email marketing performance.
Email marketer from Mailjet explains that using tools like their own platform, along with Google Postmaster Tools, can provide insights into deliverability metrics, sender reputation, and spam complaints, crucial for monitoring email performance.
Marketer from Email Geeks suggests the Kickbox deliverability suite can help and offers to chat about what Kickbox has to offer.
Email marketer from GlockApps shares that their platform offers deliverability testing across multiple ISPs and spam filters, along with DMARC monitoring and feedback loop analysis, which is beneficial for identifying and resolving deliverability issues.
Email marketer from ReturnPath shares that their certification program and deliverability tools help senders improve their sender reputation and inbox placement by providing insights into email performance and best practices.
What the experts say3Expert opinions
Expert from Word to the Wise recommends monitoring sender reputation using tools like Google Postmaster Tools and Microsoft SNDS. They explain that analyzing these metrics allows senders to detect deliverability issues and take corrective actions to improve inbox placement.
Expert from Spamresource explains the importance of feedback loops (FBLs) for identifying and removing subscribers who mark your emails as spam. They suggest working with major ISPs to establish FBLs and maintaining a clean list helps with deliverability.
Expert from Spamresource emphasizes the importance of monitoring blocklists using tools like MXToolbox, HetrixTools, or others to quickly identify if your sending IPs or domains are listed, affecting deliverability. They state being proactive helps prevent issues.
What the documentation says4Technical articles
Documentation from Microsoft SNDS (Smart Network Data Services) explains that SNDS allows senders to monitor the health and reputation of their sending IPs by providing data about spam complaints, traffic volume, and other metrics relevant to Microsoft email services.
Documentation from RFC explains that implementing DKIM (DomainKeys Identified Mail) signatures helps to authenticate email by providing a cryptographic signature that verifies the sender's identity and message integrity, which can improve deliverability.
Documentation from Google Postmaster Tools Help explains that Postmaster Tools provides data on spam rates, domain reputation, feedback loop (FBL) integration, and authentication issues to help senders monitor and improve their email deliverability to Gmail users.
Documentation from RFC explains that implementing SPF (Sender Policy Framework) records helps to authenticate email by specifying which mail servers are authorized to send email on behalf of your domain, which can improve deliverability.