What are the best practices and top local domains for email sending in Turkey and Romania?
Summary
What email marketers say8Marketer opinions
Email marketer from Litmus suggests using a clean, simple email design optimized for mobile devices for both Turkish and Romanian audiences. Ensure fast loading times to improve user experience.
Email marketer from G2 highlights the importance of mobile-friendly email designs in Romania due to the high percentage of mobile users. Ensure your emails are responsive and easy to read on smartphones.
Email marketer from Sendinblue suggests personalizing email content with Turkish language and cultural references increases engagement. They recommend using local holidays in your email campaigns.
Email marketer from Reddit suggests that for Romania, focusing on mobile optimization is key due to high mobile usage. Additionally, respecting GDPR is critical.
Email marketer from Quora explains that for Turkish email sending, popular local domains include @hotmail.com, @gmail.com, and @yahoo.com.tr, and it is crucial to tailor content to resonate with the local audience for better engagement.
Email marketer from ActiveCampaign recommends A/B testing email subject lines and content to identify what resonates best with the Turkish audience. Tailor your approach based on the results.
Email marketer from EmailOctopus recommends segmenting email lists based on demographics and behavior in Romania to deliver targeted content. This boosts relevance and improves open rates.
Email marketer from Campaign Monitor emphasizes the importance of list segmentation to target the specific customer base in each region with personalized content. Sending targeted content improves engagement rates.
What the experts say2Expert opinions
Expert from Spamresource emphasizes that understanding and adapting to local email preferences is crucial for successful email marketing in any region. This includes respecting local cultural norms and communication styles to improve engagement.
Expert from Word to the Wise highlights the importance of robust list hygiene when sending emails internationally, including to countries like Turkey and Romania. Regularly cleaning your list and removing inactive subscribers will help improve deliverability and sender reputation.
What the documentation says5Technical articles
Documentation from Mailjet explains that it's crucial to adhere to local data protection laws in both Turkey and Romania. This includes obtaining explicit consent for email marketing and providing easy opt-out options to comply with GDPR.
Documentation from IAPP confirms Turkey's data protection law, KVKK, is similar to GDPR, requiring data controllers to implement appropriate technical and organizational measures to ensure data security.
Documentation from European Commission clarifies that Romania, as an EU member, is subject to GDPR. Data transfers within the EU are unrestricted, but transfers outside require adequacy decisions or appropriate safeguards.
Documentation from GDPR.EU states that both Romania and Turkey require explicit consent for processing personal data for marketing. This means using opt-in mechanisms and providing clear information on data usage.
Documentation from KVKK outlines the requirements for obtaining explicit consent, providing data subject rights, and implementing data security measures. Businesses must comply with these regulations to avoid penalties.