What are the best inbox tracking tools and how do I choose one?

Email marketer from SuperOffice states that tracking email engagement, such as opens and clicks, allows you to identify your most engaged contacts and tailor your messaging accordingly.

Email marketer from Capterra explains that email tracking provides insights into how recipients interact with your emails, allowing you to optimize your email marketing strategy and improve engagement.

Email marketer from HubSpot shares that maintaining a healthy email list and following best practices for deliverability are crucial for ensuring your emails reach the inbox.

Marketer from Email Geeks explains that the best tool depends on requirements. They mention Inbox Monster, Glock Apps, and Validity as options depending on whether the user needs pure inbox placement monitoring or a suite of reputation data tools.

Marketer from Email Geeks shares that higher-ticket tools offer trials and value can be proven by addressing a problem statement, such as a deliverability problem or establishing a deliverability baseline.

Email marketer from Woodpecker.co explains that A/B testing different email subject lines and content can help identify what resonates best with your audience, improving open rates and engagement.

Marketer from Email Geeks shares when helping clients select a tool, they ask about budget, sending volume, importance of email for revenue, number of campaigns to monitor, recipient type (B2B or B2C), desired coverage (freemail providers, local ISPs, US only or international), authentication tracking, rendering tools, reputation data, and ESP integration.

Marketer from Email Geeks explains that Glock Apps is a more inexpensive option suitable for B2B or B2C senders focused on major freemail providers with a limited budget. Validity's Everest is the most expensive with the most data and features, best for businesses where email is core.

Email marketer from Neil Patel shares that some of the biggest factors in deliverability are sender reputation, authentication, and list cleaning.

Email marketer from Reddit suggests considering factors like budget, the size of your email list, and the specific features you need (e.g., open tracking, link tracking, detailed analytics) when choosing an inbox tracking tool.

Email marketer from Sendinblue shares that some important email marketing metrics include open rate, click-through rate, unsubscribe rate, and conversion rate.

Email marketer from EmailToolTester explains that email tracking helps you measure the success of your email campaigns by providing data on open rates, click-through rates, and other key metrics.

Email marketer from G2.com shares that inbox tracking allows users to track the performance of sent emails in real-time, understand open rates, click-through rates, and recipient engagement, providing valuable insights for optimizing future campaigns.

Email marketer from ActiveCampaign explains that the best platform depends on your business needs and tech stack. Consider a marketing automation platform, and also consider factors such as the integrations it has.

Expert from Spam Resource explains that blocklist monitoring can help identify if your IP address or domain has been listed on any blocklists, which can significantly impact inbox placement. This allows you to take proactive steps to get delisted.

Expert from Word to the Wise explains that monitoring your sender reputation with tools like Google Postmaster Tools and Microsoft SNDS provides insights into how mailbox providers view your sending practices, helping you identify and address any issues affecting deliverability and inbox placement.

Documentation from GlockApps shares that it is useful to run a deliverability test before you send out your campaign. The tests helps determine how well your emails will perform.

Documentation from Litmus shares the platform allows you to test your email across various email clients and devices, providing screenshots and code analysis to ensure consistent rendering and identify potential issues.

Documentation from Microsoft explains how to request read receipts in Outlook to track whether recipients have opened your emails (note: recipient must approve sending the receipt).

Documentation from Mailchimp explains that Inbox Preview tools allow you to see how your email looks in different email clients and devices, ensuring consistent rendering and identifying potential design issues before sending.