What are the best email verification strategies based on industry?
Summary
What email marketers say8Marketer opinions
Email marketer from Hunter.io Blog explains that for sales teams, verifying email addresses before outreach is essential to avoid wasting time on invalid leads and damaging the sender's reputation, enabling them to focus on reaching legitimate prospects.
Email marketer from Reddit shares that they use email verification tools like NeverBounce or ZeroBounce to clean their email lists before sending campaigns, which helps reduce bounce rates and improve deliverability.
Email marketer from Quora shares that verifying email addresses before sending is crucial for maintaining a good sender reputation, as sending to invalid addresses increases bounce rates and can lead to being marked as spam.
Email marketer from Email Hippo Blog shares the importance of email verification to help improve deliverability and sender reputation as well as highlight various validation methods like syntax checks and domain validation.
Email marketer from NeverBounce Blog explains that for e-commerce, verifying emails before sending reduces bounce rates, protects sender reputation, and improves ROI, which is crucial for marketing campaigns relying on email.
Email marketer from LinkedIn explains that email verification helps improve sender reputation, reduces bounce rates, and ensures that email marketing efforts are directed towards valid and engaged recipients, leading to better ROI.
Email marketer from StackOverflow explains that using regular expressions (Regex) can validate the basic format of an email address but doesn't guarantee that the email address actually exists or is deliverable.
Email marketer from ZeroBounce Blog shares that marketing agencies should prioritize email verification to maintain a positive sender reputation, avoid blacklisting, and ensure high engagement rates for their clients' campaigns, because agencies manage multiple clients and any deliverability issues can affect a wide range of campaigns.
What the experts say3Expert opinions
Expert from Word to the Wise explains that email hygiene (including verification) is a critical component of any sending program and should be performed regularly to remove invalid addresses.
Expert from Email Geeks shares that Kickbox is working on building up best practice guidance on how best to handle verification (and verification results) in certain industries and hopes to have something to share soon via the Kickbox blog.
Expert from Spam Resource explains that email verification includes syntax checks, domain/MX record validation, and SMTP probing to determine if an email address is valid and deliverable.
What the documentation says3Technical articles
Documentation from Mailgun explains that their email validation service uses real-time data and advanced algorithms to check for syntax errors, domain validity, disposable email addresses, and other factors to determine the deliverability of an email address.
Documentation from RFC Editor details the protocol for SMTP (Simple Mail Transfer Protocol) which includes commands and procedures that can be used to verify the existence of a mailbox. It explains how to use SMTP commands for address verification to confirm if an email address is valid on the mail server.
Documentation from Kickbox explains that their real-time email verification API can be integrated into signup forms and other points of data entry to instantly verify email addresses, preventing invalid or risky addresses from entering the system.