Is constant email verification worthwhile for B2B and B2C, and what platforms are recommended?
Summary
What email marketers say9Marketer opinions
Email marketer from LinkedIn User Sarah Jones responds that implementing an email verification process yields a positive ROI, reducing wasted sends and improving overall campaign performance.
Marketer from Email Geeks shares they've been pushing to get email verification added to their system. They believe it's worthwhile depending on lead quality, and if an email has already bounced by the time you validate the next batch, the damage is done. They are using Zero Bounce via their API.
Email marketer from Email Marketing Forum user TechyTim recommends using BriteVerify for email verification, praising its accuracy and integration capabilities with various marketing platforms.
Email marketer from Email Geeks believes that it would be overkill. It's a substitute for bounce & engagement data. Suggests on-demand email validation for contacts not mailed in a long time.
Email marketer from Hunter.io shares that verifying emails reduces bounce rates, improves deliverability, and ensures that your messages reach real people, which is crucial for B2B and B2C communication.
Email marketer from ZeroBounce emphasizes that B2B emails often have higher turnover, making regular verification more critical than for B2C. Keeping B2B lists clean ensures better engagement with key business contacts.
Email marketer from Neil Patel's Blog explains that cleaning your email list regularly improves deliverability, reduces bounce rates, and enhances your sender reputation. It's crucial for maintaining a healthy email marketing campaign.
Email marketer from Reddit user u/EmailExpert shares that while constant verification might be overkill, especially for active subscribers, verifying inactive subscribers quarterly can significantly improve list hygiene and maintain a good sender reputation.
Email marketer from Email Hippo explains that real-time verification, done at the point of capture, is a better approach as it prevents bad data from ever entering your database. This means higher data quality, leading to better engagement and ROI.
What the experts say3Expert opinions
Expert from Word to the Wise explains that good list hygiene goes beyond just removing hard bounces. Engaging with opt-in processes and sunsetting inactive users are key to a healthy list.
Expert from Spam Resource explains that email validation is important in ensuring that email marketing campaigns reach valid email addresses. Steve goes on to suggest that the accuracy and effectiveness of the verification process greatly depends on the verification method and tool used.
Expert from Email Geeks explains that it is surprising the vendor partner is reliable for B2B. These services use methods like buying bounces, buying positive signals or attempting a connection. The last method is unreliable, and the first two are less populated in B2B space.
What the documentation says3Technical articles
Documentation from MailerCheck explains that invalid email addresses can harm your sender reputation, leading to deliverability issues and potentially being marked as spam. Regularly cleaning your list prevents this.
Documentation from NeverBounce says that real-time email verification is most useful at point-of-entry, preventing invalid email addresses from entering your system. Batch verification is valuable for cleaning existing lists.
Documentation from Kickbox explains there are several types of email verification including syntax check, domain check, MX record check, role-based account detection, disposable email detection, and mailbox existence verification. Using a combination of these methods ensures comprehensive validation.