What are the benefits of using CMC certificates for BIMI logos?
Summary
What email marketers say9Marketer opinions
Email marketer from EmailVendorSelection.com shares that CMC certificates for BIMI logos can improve email engagement rates by making emails visually stand out in the inbox, which can lead to higher open and click-through rates.
Email marketer from SendGrid.com explains that BIMI with CMC certificates can help brands differentiate themselves from competitors in the inbox, especially as more organizations adopt BIMI, making it a competitive advantage.
Email marketer from Stack Overflow shares that using a CMC with BIMI simplifies logo management, as the logo is verified and can be consistently displayed across different email clients that support BIMI.
Email marketer from OnlySenders.com shares that BIMI with CMC certificates helps organizations move towards DMARC enforcement (p=reject or p=quarantine), providing stronger protection against email spoofing and phishing attacks.
Email marketer from Litmus shares that BIMI with CMC certificates allows for standardized brand representation in the email inbox, ensuring the logo is displayed correctly and consistently across different email providers.
Email marketer from ZeroBounce.net shares that BIMI implementation, facilitated by CMC certificates, increases the chances of your emails landing in the recipient's inbox rather than the spam folder, as it signifies a higher level of sender trustworthiness.
Email marketer from RedHat.com explains that CMC certificates improve email security by authenticating the sender's identity and preventing spoofing and phishing attacks, helping to protect the brand's reputation and customer trust.
Email marketer from Reddit shares that BIMI with CMC certificates signals legitimacy to email recipients, reassuring them that the email is not a phishing attempt or spam.
Email Marketer from Email Geeks explains that the verification processes for CMCs and VMCs are documented in sections 3.2.16 and 3.2.17 of the “Minimum Security Requirements for Issuance of Mark Certificates” document found here - <https://bimigroup.org/resources/VMC_Requirements_latest.pdf>.
What the experts say3Expert opinions
Expert from Email Geeks asks how long will Gmail continue to allow the fake method of using logos, implying that the CMC method is the future.
Expert from Email Geeks shares that Google just announced support for CMC certificates for BIMI support, making it easier for folks to get a BIMI logo -- trademarked logo no longer required. He also provides a link to the announcement: <https://xnnd.com/7p7c> and a link to his video <https://xnnd.com/sfwv> about what this means.
Expert from Word to the Wise explains that BIMI, especially when implemented with CMC certificates, enhances brand recognition in the inbox by displaying a verified brand logo, leading to increased trust and engagement from recipients. This makes emails more identifiable, professional and makes it easier to distinguish from phishing attacks.
What the documentation says5Technical articles
Documentation from DigiCert explains that using CMC certificates for BIMI helps increase brand visibility in the inbox by displaying the brand's logo next to the email, making it more recognizable and helping to reinforce brand awareness.
Documentation from GlobalSign explains that CMCs provide authentication through trusted Certificate Authorities, giving email recipients confidence that the sender is legitimate and their logo is authentic.
Documentation from Fastmail.com explains that by implementing BIMI with CMC certificates, domains improve their DMARC (Domain-based Message Authentication, Reporting & Conformance) protection.
Documentation from BIMI Group Website explains that using CMC certificates with BIMI enhances brand trust by providing a visual indication that the email sender's logo has been verified by a trusted certification authority, assuring recipients of the legitimacy of the email.
Documentation from Entrust explains that using CMC certificates for BIMI helps organizations comply with increasingly stringent email authentication standards and regulations, which can help improve email deliverability and reduce the risk of being flagged as spam.