What are the advantages of using verification emails during signup?
Summary
What email marketers say13Marketer opinions
Email marketer from StackOverflow shares that verification helps in preventing signups using disposable or temporary email addresses. These addresses are often used for spamming or fraudulent activities.
Email marketer from Email Hippo shares that verifying email addresses leads to cost savings in the long run. By removing invalid addresses from your list, you reduce the costs associated with sending emails to non-existent recipients.
Email marketer from MailerCheck explains that verification emails enhance the overall quality of your email data. By ensuring that the email addresses are valid and accurate from the start, you can improve the effectiveness of your email campaigns and gain a better understanding of your audience.
Email marketer from NeverBounce explains that email verification helps prevent hard bounces. Hard bounces occur when you send an email to an address that is permanently invalid, which can negatively affect your deliverability.
Marketer from Email Geeks explains that one reason to use verification emails is to catch typos in the local part of the email address, as it could be a legitimate email address, just not belonging to the person signing up.
Email marketer from ZeroBounce shares that verification emails help in preventing spam traps from entering your email list. Spam traps are email addresses that are specifically set up to catch spammers. Sending emails to these addresses can severely damage your sender reputation.
Email marketer from EmailForum explains that verified email lists lead to improved engagement rates. When you are sending emails to real people who have confirmed their interest, you are more likely to see higher open and click-through rates.
Marketer from Email Geeks explains that the double opt-in process is not about verifying the email address, but to make sure it belongs to the person who entered the email address (consent)
Email marketer from Reddit shares that using verification emails helps reduce bounce rates. Higher bounce rates can negatively impact your sender reputation with ISPs, leading to emails being marked as spam.
Email marketer from Sendinblue explains that using verification emails during signup can improve email deliverability. By verifying email addresses, you reduce the chances of sending emails to invalid or non-existent addresses, which can negatively impact your sender reputation.
Marketer from Email Geeks shares that Confirmation of Intent (COI) is important and is always going to get you the cleanest possible list. There is a reason SpamHaus calls COI the gold standard.
Marketer from Email Geeks explains that you really shouldn't try and remove the double-opt-in process entirely. Verification services will help you reduce typos and, depending on your geographical region, may reduce instances of invalid addresses too. BCP is probably to try and avoid sending COI messages to known invalid addresses.
Email marketer from QuickEmailVerification explains that verifying email addresses helps safeguard your sender reputation. Maintaining a good sender reputation is crucial for ensuring that your emails reach your intended recipients' inboxes.
What the experts say3Expert opinions
Expert from Email Geeks shares if you’re sending any sort of PII then some level of confirming the address belongs to the person who gave it to you is important.
Expert from Word to the Wise explains that email verification during signup is crucial for obtaining explicit consent. By requiring users to verify their email addresses, you ensure they intentionally opted-in to receive communications, which strengthens your compliance with privacy regulations.
Expert from Email Geeks shares that email verification is valuable as a first step to try to knock out a lot of potentially bad addresses before you past the signup form and that catching typos can be a big part of that.
What the documentation says5Technical articles
Documentation from OWASP explains that verifying email addresses during signup helps in preventing account enumeration attacks. By confirming that the email address belongs to the user, you can reduce the risk of attackers using email addresses to guess or brute-force account credentials.
Documentation from Auth0 shares that Email verification can help prevent bots from creating fake accounts. When bots can't verify their email address, you make it much harder for them to get through your registration process.
Documentation from Microsoft shares that in .NET, email address validation is crucial for ensuring data integrity and preventing errors. The System.Net.Mail.MailAddress class provides methods for validating email addresses, helping developers implement verification processes in their applications.
Documentation from ietf.org explains that the SMTP protocol requires verification of email addresses to ensure proper routing and delivery of messages. This verification process helps to maintain the integrity of the email system and prevent abuse.
Documentation from Twilio Sendgrid explains that using a confirmed opt-in (COI) process is the best way to go. Adding confirmed opt-in to your signup process improves the overall customer experience.