What are pro tips to optimize email deliverability from HubSpot?
Summary
What email marketers say10Marketer opinions
Marketer from Email Geeks shares to be sure about DKIM / SPF / DMARC, ensure they are properly setup. He also shares the main error he sees in his clients behavior that ruins deliverability, is targeting, don't target inactive user, maintain proper engagement, there is no use to target 1M peoples if only 400K of thoses are engaged to you.
Email marketer from Neil Patel explains that consistently sending valuable content to engaged subscribers helps improve sender reputation and inbox placement.
Email marketer from Email on Acid explains that creating high-quality, engaging content that resonates with your audience is crucial for avoiding spam filters and maintaining good deliverability.
Email marketer from MarketingProfs shares that warming up your IP address gradually, by slowly increasing sending volume over time, helps build a positive sender reputation with ISPs.
Email marketer from Reddit explains that if you're sending a large volume of emails, switching to a dedicated IP address can give you more control over your sender reputation and improve deliverability.
Marketer from Email Geeks shares that using a shared IP address means that you share reputation with others.
Email marketer from ActiveCampaign shares that segmenting your email list and sending targeted content to specific audience groups increases engagement and improves deliverability.
Email marketer from SendGrid shares that regularly cleaning your email list by removing unengaged subscribers can significantly improve deliverability by reducing bounce rates and spam complaints.
Email marketer from Litmus shares the pro tip of previewing your emails across different email clients and devices to ensure they render correctly and provide a good user experience.
Email marketer from Email Marketing Forum advises to avoid using spam trigger words in your email subject lines and body to prevent your emails from being flagged as spam.
What the experts say3Expert opinions
Expert from Email Geeks explains to be sure to fully implement DKIM authentication, and that it doesn’t guarantee inbox placement, but without it, you’re more likely to have troubles along the way.
Expert from Word to the Wise shares that regularly monitoring your IP address and domain on various blocklists is crucial for identifying and resolving deliverability issues promptly.
Expert from Spam Resource explains that you should avoid using URL shorteners in email campaigns, as they are often associated with spam and can negatively impact deliverability.
What the documentation says4Technical articles
Documentation from Google explains that implementing DMARC helps protect your domain from spoofing and phishing attacks, which can improve email deliverability rates.
Documentation from Mailjet explains that setting up SPF records authorizes your email server to send emails on behalf of your domain, preventing spammers from spoofing your address.
Documentation from HubSpot explains that to set up DKIM, navigate to Settings > Domains & URLs, connect your sending domain, then follow the instructions to add the DKIM record to your DNS provider.
Documentation from SparkPost explains that setting up feedback loops with major ISPs allows you to receive reports on spam complaints and remove problematic subscribers from your list.