How can I diagnose and fix HubSpot email deliverability issues for a large database with cold emails?
Summary
What email marketers say11Marketer opinions
Email marketer from Woodpecker shares personalizing your cold emails with specific details about the recipient's company or interests can increase engagement and reduce the likelihood of being marked as spam.
Email marketer from ActiveCampaign explains using re-engagement campaigns to win back inactive subscribers by offering incentives, asking for feedback, or simply reminding them of the value you provide. This helps clean your list and improve deliverability.
Email marketer from EmailOctopus shares that warming up a new IP address involves gradually increasing your sending volume over several weeks. Start with small, highly engaged segments of your list and slowly add more recipients.
Email marketer from Reddit user r/emailmarketing explains that cold emailing requires extra caution. He recommends personalizing emails, providing value to the recipient, and using a dedicated IP address for cold email campaigns to avoid impacting your main domain's reputation.
Email marketer from Hubspot forum explains sending emails at a consistent and appropriate frequency based on your audience's preferences. Avoid overwhelming subscribers with too many emails.
Email marketer from Mailjet explains to avoid spam filters by using a reputable email service provider, avoiding spam trigger words, and ensuring your emails have a clear unsubscribe link.
Email marketer from Email Geeks explains the importance of fixing the root issue before moving to a new domain, emphasizing database cleaning and proper segmentation. Recommends immediately stopping cold emails on the subdomain and reintroducing them later with segmentation and a structured warm-up plan. Highlights the importance of segmentation and list hygiene by removing hard bounces, spam traps, and unengaged contacts, and segmenting users based on engagement levels, historical sign-up information, and email verifier results.
Email marketer from Neil Patel explains that list cleaning is essential for email deliverability. He recommends removing inactive subscribers and focusing on engaged users to improve your sender reputation.
Email marketer from Litmus explains testing your email deliverability by sending test emails to different email providers and using tools to check your sender score can help identify potential issues before sending to your entire list.
Email marketer from SendGrid shares that segmenting your email list based on engagement levels can significantly improve deliverability. Send emails to active users more frequently and re-engage inactive users with targeted campaigns.
Email marketer from GMass shares increasing email engagement by writing compelling subject lines, creating valuable content, and asking recipients to reply to your emails can improve deliverability.
What the experts say4Expert opinions
Expert from Email Geeks shares key details to narrow down email deliverability problems: business type, address acquisition methods, mail content, problem metrics and measurement, rejection messages, and problematic mailbox providers, and also the company, domains, and IPs involved.
Expert from Spamresource explains that email marketers shouldn't use purchased lists. Spamresource notes purchased lists are full of spam traps and can get you blocked.
Expert from Email Geeks explains validating ownership of an email address is not the same as gaining consent to send marketing mail. He recommends to consider broader problems first.
Expert from Word to the Wise explains engagement measurements as an aspect of overall strategy rather than a quick fix. Laura Atkins notes that deliverability problems might stem from how engagement is defined, measured, and used, indicating a need for strategic adjustments.
What the documentation says4Technical articles
Documentation from HubSpot explains that to improve email deliverability, you should authenticate your email sending domain with SPF, DKIM, and DMARC records. This helps prove to email providers that HubSpot has permission to send emails on your behalf. Also warm up your IP address.
Documentation from RFC explains an SPF record specifies the mail servers that are authorized to send email on behalf of your domain. This helps prevent spammers from forging your email address.
Documentation from SparkPost explains implementing SPF, DKIM, and DMARC authentication protocols is crucial for proving your emails are legitimate and preventing spoofing. This builds trust with email providers.
Documentation from Google Postmaster Tools explains that using Google Postmaster Tools can help you monitor your sender reputation. It provides insights into your spam rate, IP reputation, and domain reputation, helping you identify and fix deliverability issues.