What are alternatives to dedicated IPs for improving IP reputation on Google Postmaster Tools?

Marketer from Email Geeks explains that IP reputation will completely depend on the traffic coming over that IP. So, if you can't/don't want to change then the only thing to do is get everyone else to clean up what they're sending.

Email marketer from Mailjet shares that consistent email volume and sending frequency help establish a positive sending reputation with ISPs. They recommend starting with smaller volumes and gradually increasing as engagement improves.

Marketer from Email Geeks advises to warm up the dedicated IP, and pay attention to FBLs.

Marketer from Email Geeks adds to check on your unsub rate as high unsub campaigns have an impact on reputation too, and to keep campaigns with a good click rate.

Email marketer from Email Marketing Forum explains that if you get a dedicated IP address. You need to warm it up. This means sending small batches of emails and increase overtime. This is to build a good reputation

Email marketer from Reddit suggests maintaining a clean email list by regularly removing inactive subscribers and hard bounces to prevent your emails from being marked as spam.

Email marketer from Litmus shares that segmenting your email list allows you to send more targeted and relevant messages to different groups of subscribers, leading to higher engagement rates and improved sender reputation.

Marketer from Email Geeks suggests if your reputation is good but others on the shared aren't, ask the ESP if they have a trusted shared IP pool with stricter requirements. Also asks if you have the volume to support a dedicated IP reputation.

Email marketer from Sendinblue recommends authenticating your emails using SPF, DKIM, and DMARC to verify your identity and improve deliverability. They also suggest maintaining a clean email list by removing inactive subscribers and managing bounces effectively.

Email marketer from Neil Patel's Blog explains that improving email deliverability involves several strategies including cleaning your email list regularly, segmenting your audience for targeted messaging, and authenticating your emails with SPF, DKIM, and DMARC. They also advise monitoring your sender reputation and using feedback loops to address complaints.

Email marketer from Email on Acid explains that utilizing feedback loops (FBLs) allows you to identify and remove subscribers who mark your emails as spam, helping to maintain a positive sender reputation.

Email marketer from SuperOffice explains that a high bounce rate can affect reputation with ESP's as it shows poor data collection and list management. They explain that you should remove hard bounces immediately and soft bounces after a few attempts.

Expert from Spam Resource (Laura Atkins) explains that proper authentication (SPF, DKIM, DMARC) is crucial because it verifies your identity to ISPs, reducing the chances of your emails being flagged as spam. Implementing these authentication methods correctly can significantly improve your sender reputation.

Expert from Word to the Wise emphasizes that regularly cleaning your email list by removing inactive subscribers and hard bounces is essential for maintaining a positive sender reputation. A clean list helps avoid sending emails to invalid addresses, which can negatively impact your IP reputation.

Documentation from Microsoft provides resources for senders to troubleshoot deliverability issues and improve their sending reputation with Outlook.com and Hotmail users. It emphasizes the importance of following best practices and adhering to their sender guidelines.

Documentation from AWS explains that monitoring your SES sending reputation using metrics like bounce rate and complaint rate is critical for identifying and addressing issues before they impact deliverability. It also suggests setting up alerts to be notified of any reputation changes.

Documentation from Google explains that ensuring proper email authentication (SPF, DKIM, DMARC) is crucial for improving your domain's reputation with Gmail. They emphasize that unauthenticated emails are more likely to be marked as spam.

Documentation from DMARC.org details that implementing a DMARC policy helps protect your domain from email spoofing and phishing attacks. It provides instructions to email receivers on how to handle messages that fail authentication checks, further improving your domain's reputation.

Documentation from RFC explains that implementing SPF (Sender Policy Framework) records correctly prevents spammers from forging the sender address in your emails, which helps in improving your domain's reputation.