Is it possible to guarantee 99% email deliverability with automated tools?
Summary
What email marketers say13Marketer opinions
Marketer from Email Geeks explains that no one on the sending side can guarantee 99% deliverability, as inbox placement is up to the receivers (inbox providers, spam filters).
Email marketer from HubSpot shares that you should focus on opt-in email lists and sender reputation to improve email deliverability. Avoid purchasing email lists and remove unengaged contacts from your email list.
Marketer from Email Geeks explains its not even measurable, so it's not credible.
Email marketer from ActiveCampaign explains that while automation can streamline email marketing, no tool can guarantee 99% deliverability. Focus on building trust with your audience and adhering to best practices.
Email Marketer from G2 explains that while some tools may automate aspects of email warm-up and list cleaning, guaranteeing 99% deliverability is misleading. Ethical and sustainable email practices are always more reliable.
Email marketer from StackOverflow details a response stating that deliverability guarantees are a red flag. Building a clean list and following email authentication are more reliable methods.
Email marketer from Neil Patel's Blog explains that while no one can guarantee 100% deliverability, focusing on sender reputation, authentication (SPF, DKIM, DMARC), and list hygiene are crucial for maximizing deliverability.
Marketer from Email Geeks explains that "delivered" generally means "was accepted by the receiving server", and it's impossible to know what happens at each user's inbox (whether it goes to inbox or spam).
Email marketer from EmailGeek responds by stating that any service promising 99% deliverability is likely using unethical tactics or inflated metrics. They advise focusing on permission-based marketing and quality content.
Email marketer from MarketingProfs shares that any platform promising guaranteed deliverability is likely being dishonest. Email authentication, list hygiene, and relevant content are crucial for inbox placement.
Email marketer from Litmus shares that deliverability depends on many factors, including sender reputation, email authentication, and content quality. Automation can help with aspects like list management, but it can’t override poor sending practices.
Marketer from Email Geeks responds by saying its snake oil, guaranteed.
Email marketer from Reddit explains that claims of 99% deliverability are unrealistic and typically involve shady practices like buying lists or ignoring spam complaints. Focus on building an organic list and following best practices.
What the experts say2Expert opinions
Expert from Email Geeks shares that some services achieve "deliverability" by using seed lists, rotating domains, or sending through O365/G Suite, which can work in a limited way, but ultimately can negatively impact domain reputation and are not needed for truly opt-in email.
Expert from Word to the Wise explains that guarantees of high deliverability, especially with automation, should be viewed skeptically. Authentic engagement and a focus on list quality are more reliable indicators of success.
What the documentation says5Technical articles
Documentation from Microsoft explains that to help ensure that email you send isn't marked as junk, make sure that your DNS records are set up correctly, including your SPF record. Also ensure your sending IP address isn't on a block list.
Documentation from Google Workspace Admin Help details that to improve email delivery to Gmail, you should authenticate your email with SPF, DKIM, and DMARC. They also recommend monitoring your sender reputation via Google Postmaster Tools.
Documentation from SendGrid explains that deliverability is influenced by several factors. Maintaining a positive sender reputation, authenticating your email (SPF, DKIM, DMARC), and managing your email lists effectively are crucial.
Documentation from Mailchimp explains that maintaining a clean email list, segmenting your audience, and engaging with subscribers are key components of a strong email deliverability strategy. Consistent sending and relevant content are also emphasized.
Documentation from SparkPost explains the importance of properly authenticating email using SPF, DKIM, and DMARC. They also highlight the need to monitor bounce rates and feedback loops to identify and address deliverability issues.