Is it a good idea to cold email a list of police officers for an investigation?

Summary

Experts, marketers, and legal documentation overwhelmingly advise against cold emailing a list of police officers for an investigation. This practice is generally considered spam, ethically questionable, legally risky under GDPR, CAN-SPAM, CASL, and Australian law, and can severely damage sender reputation leading to deliverability issues. The consensus suggests focusing on building relationships through targeted outreach, utilizing official channels or forums, networking, and prioritizing permission-based email marketing strategies for better results and legal compliance.

Key findings

  • Reputation Damage: Cold emailing can harm sender reputation, causing deliverability issues across all campaigns.
  • Ethical Concerns: Unsolicited emails without consent are ethically questionable and intrusive.
  • Legal Risks: Violates GDPR, CAN-SPAM, CASL, and Australian law if consent is not obtained.
  • Ineffectiveness: Low response rates and high costs associated with purchased/scraped lists.
  • Importance of Permission: Opt-in email lists lead to better engagement and prevent spam complaints.
  • Relevance Matters: Irrelevant content can damage future email marketing efforts.

Key considerations

  • Compliance: Ensure compliance with GDPR, CAN-SPAM, CASL, and other relevant anti-spam laws.
  • Targeted Outreach: Focus on targeted and personalized communication for better results.
  • Alternative Channels: Explore other methods like networking, official channels, or police forums.
  • Building Relationships: Prioritize relationship building and consent-based marketing strategies.
  • Avoid Purchased Lists: Refrain from using purchased/scraped lists due to legal and ethical concerns.
  • Relevancy: Ensure emails are relevant to the recipients.

What email marketers say
8Marketer opinions

Email marketing experts overwhelmingly advise against cold emailing a list of police officers for an investigation due to ethical, legal, and deliverability concerns. It's generally seen as intrusive and could damage your sender reputation, leading to emails being flagged as spam. Instead, they recommend building relationships with key individuals, using official channels, networking, and prioritizing permission-based email marketing practices.

Key opinions

  • Reputation Damage: Cold emailing can harm your sender reputation, leading to deliverability issues for future campaigns.
  • Ethical Concerns: Sending unsolicited emails without consent is ethically questionable and can be perceived as intrusive.
  • Legal Risks: Cold emailing may violate anti-spam laws (GDPR, CAN-SPAM) if consent is not obtained.
  • Poor Results: Cold emailing often yields low response rates and may not achieve the desired outcome.
  • Alternative Methods: More effective methods include building relationships, using official channels, and networking.
  • Importance of Permission: Opt-in email lists lead to better open rates and engagement.

Key considerations

  • Ethical Implications: Consider the ethical implications of contacting police officers without their consent.
  • Legal Compliance: Ensure compliance with anti-spam laws such as GDPR and CAN-SPAM.
  • Targeted Outreach: Focus on targeted outreach and personalized communication.
  • Alternative Channels: Explore alternative communication channels like networking or official department contacts.
  • Sender Reputation: Protect your sender reputation by avoiding spam complaints.
  • Relevancy: Ensure your email message is relevant.
Marketer view

Email marketer from LinkedIn suggests that instead of cold emailing, consider alternative methods such as contacting police departments through their official channels or networking with individuals who have connections within law enforcement. This can help build trust and improve the chances of receiving a response.

May 2022 - LinkedIn
Marketer view

Email marketer from Email Geeks shares that the reporter needs to determine who would be more likely to talk and send 1:1 emails to these people. He suggests moving the conversation to Signal or a similar app and to be wary of using work emails.

May 2023 - Email Geeks
Marketer view

Email marketer from Quora explains that cold emailing, especially to a sensitive group like police officers, can backfire. It can damage your reputation and lead to legal issues if the email is considered spam or harassment. It's better to find alternative, less intrusive ways to contact them.

February 2024 - Quora
Marketer view

Email marketer from Small Business Trends shares the best practice of organically building an email list. She says that you will get better open rates when people have opted in to receive your messages.

July 2024 - Small Business Trends
Marketer view

Email marketer from HubSpot Blog explains that obtaining permission from recipients before sending emails is crucial for building trust and avoiding spam complaints. Sending unsolicited emails can damage your sender reputation and negatively impact your overall email marketing performance.

April 2023 - HubSpot Blog
Marketer view

Email marketer from Email Marketing Forum responds that sending unsolicited emails to a large list of police officers can harm your sender reputation and lead to deliverability issues. ISPs may flag your emails as spam, preventing them from reaching the intended recipients. Building a permission-based list is always recommended.

August 2022 - Email Marketing Forum
Marketer view

Email marketer from MarketingProfs shares that, while generally against cold emailing, if you must, personalize each email to the recipient and clearly state the purpose of your outreach. However, it's essential to consider the ethical implications and potential legal consequences.

April 2022 - MarketingProfs
Marketer view

Email marketer from Reddit suggests that ethically, cold emailing a large group of police officers without prior consent is questionable. It could be perceived as intrusive and may not yield the desired results. Focus on targeted outreach and building relationships with key individuals instead.

March 2022 - Reddit

What the experts say
4Expert opinions

Experts strongly advise against cold emailing lists of police officers for investigations. It's considered spam, carries legal risks, damages sender reputation, and is likely ineffective. Alternative approaches like using police forums or prioritizing relevance are recommended.

Key opinions

  • Spam and Deliverability: Cold emailing harvested addresses is spam and severely harms deliverability.
  • Legal Risks: Using work email addresses exposes the sender to potential legal action from police departments.
  • Reputation Damage: Cold emailing can damage sender reputation, affecting all email campaigns.
  • Ineffectiveness: Even with clean lists, cold emailing police officers yields horrible response rates and high costs.
  • Relevance is Key: Irrelevant emails can cause damage to future campaigns.

Key considerations

  • Alternative Channels: Consider using police forums or other online communities for outreach.
  • Cost-Effectiveness: Evaluate the costs associated with buying and sending to email lists.
  • Legal Ramifications: Understand the potential legal consequences of sending unsolicited emails.
  • Relevancy: Email messages must be relevant to avoid being flagged as spam.
Expert view

Expert from Spam Resource explains that sending unsolicited emails to a large list of police officers can seriously damage your sender reputation. If recipients mark your emails as spam, it can lead to deliverability issues across all your campaigns, affecting legitimate email communications.

December 2022 - Spam Resource
Expert view

Expert from Email Geeks explains that cold emailing harvested addresses is spam and any service allowing it would have terrible deliverability. If the addresses are work emails, the police department could take legal action. He suggests the reporter use online forums that cops use and get a cop or two to post a link to spread the content.

May 2022 - Email Geeks
Expert view

Expert from Word to the Wise shares the importance of relevance with email marketing. Sending emails that are not relevant to police officers can create damage for future email marketing efforts.

January 2022 - Word to the Wise
Expert view

Expert from Email Geeks shares experience of a company buying a list of 16k police officer emails, claiming it was opt-in. Despite being a clean list in terms of bounces, the response rate was horrible, and the cost (BriteVerify, MailChimp, time, designer) made them stop buying lists.

July 2024 - Email Geeks

What the documentation says
5Technical articles

Emailing a list of police officers for an investigation without their consent is generally prohibited by laws like GDPR, CAN-SPAM, Australian law, and Canadian law (CASL). These regulations emphasize the importance of obtaining explicit consent for sending commercial electronic messages. Platforms like Mailchimp also prohibit the use of purchased or scraped email lists, recommending opt-in methods to ensure compliance and improve deliverability. Violating these regulations can lead to legal penalties, fines, and account suspension.

Key findings

  • GDPR Violation: Sending unsolicited emails without consent violates GDPR.
  • CAN-SPAM Act Compliance: Failure to provide an opt-out option in commercial emails violates the CAN-SPAM Act.
  • Platform Restrictions: Using purchased or scraped lists violates Mailchimp's terms of service.
  • Australian Law: Sending unsolicited commercial electronic messages is illegal under Australian law.
  • CASL Violation: Sending commercial electronic messages without express consent violates CASL.

Key considerations

  • Obtain Explicit Consent: Ensure you have explicit consent before sending emails.
  • Opt-Out Mechanism: Include a clear and functional opt-out mechanism in all emails.
  • Comply with Regulations: Adhere to the requirements of GDPR, CAN-SPAM, and other relevant laws.
  • Build Engaged Lists: Focus on building engaged subscriber lists through opt-in methods.
  • Avoid Purchased Lists: Refrain from using purchased or scraped email lists.
Technical article

Documentation from GDPR.eu clarifies that under GDPR, sending unsolicited emails to individuals without their consent is generally prohibited. Police officers, as individuals, are protected by GDPR. Obtaining explicit consent is crucial for compliant email marketing practices.

June 2021 - GDPR.eu
Technical article

Documentation from the Australian Communications and Media Authority (ACMA) explains that under Australian law, it is illegal to send unsolicited commercial electronic messages. This includes emails sent to police officers without their prior consent. Penalties for violating spam laws can be significant.

May 2021 - ACMA
Technical article

Documentation from FTC.gov highlights that the CAN-SPAM Act requires senders to include an opt-out mechanism in commercial emails and to honor opt-out requests promptly. Sending unsolicited emails without an opt-out option can lead to legal penalties.

November 2021 - FTC.gov
Technical article

Documentation from Mailchimp shares that using purchased or scraped email lists violates their terms of service and can lead to account suspension. They recommend building an engaged subscriber list through opt-in methods to ensure compliance and improve deliverability.

February 2024 - Mailchimp.com
Technical article

Documentation from the Canadian Radio-television and Telecommunications Commission (CRTC) highlights that Canada's Anti-Spam Legislation (CASL) requires express consent for sending commercial electronic messages. Sending unsolicited emails without consent can lead to substantial fines.

December 2022 - CRTC