Is it a good idea to cold email a list of police officers for an investigation?
Summary
What email marketers say8Marketer opinions
Email marketer from LinkedIn suggests that instead of cold emailing, consider alternative methods such as contacting police departments through their official channels or networking with individuals who have connections within law enforcement. This can help build trust and improve the chances of receiving a response.
Email marketer from Email Geeks shares that the reporter needs to determine who would be more likely to talk and send 1:1 emails to these people. He suggests moving the conversation to Signal or a similar app and to be wary of using work emails.
Email marketer from Quora explains that cold emailing, especially to a sensitive group like police officers, can backfire. It can damage your reputation and lead to legal issues if the email is considered spam or harassment. It's better to find alternative, less intrusive ways to contact them.
Email marketer from Small Business Trends shares the best practice of organically building an email list. She says that you will get better open rates when people have opted in to receive your messages.
Email marketer from HubSpot Blog explains that obtaining permission from recipients before sending emails is crucial for building trust and avoiding spam complaints. Sending unsolicited emails can damage your sender reputation and negatively impact your overall email marketing performance.
Email marketer from Email Marketing Forum responds that sending unsolicited emails to a large list of police officers can harm your sender reputation and lead to deliverability issues. ISPs may flag your emails as spam, preventing them from reaching the intended recipients. Building a permission-based list is always recommended.
Email marketer from MarketingProfs shares that, while generally against cold emailing, if you must, personalize each email to the recipient and clearly state the purpose of your outreach. However, it's essential to consider the ethical implications and potential legal consequences.
Email marketer from Reddit suggests that ethically, cold emailing a large group of police officers without prior consent is questionable. It could be perceived as intrusive and may not yield the desired results. Focus on targeted outreach and building relationships with key individuals instead.
What the experts say4Expert opinions
Expert from Spam Resource explains that sending unsolicited emails to a large list of police officers can seriously damage your sender reputation. If recipients mark your emails as spam, it can lead to deliverability issues across all your campaigns, affecting legitimate email communications.
Expert from Email Geeks explains that cold emailing harvested addresses is spam and any service allowing it would have terrible deliverability. If the addresses are work emails, the police department could take legal action. He suggests the reporter use online forums that cops use and get a cop or two to post a link to spread the content.
Expert from Word to the Wise shares the importance of relevance with email marketing. Sending emails that are not relevant to police officers can create damage for future email marketing efforts.
Expert from Email Geeks shares experience of a company buying a list of 16k police officer emails, claiming it was opt-in. Despite being a clean list in terms of bounces, the response rate was horrible, and the cost (BriteVerify, MailChimp, time, designer) made them stop buying lists.
What the documentation says5Technical articles
Documentation from GDPR.eu clarifies that under GDPR, sending unsolicited emails to individuals without their consent is generally prohibited. Police officers, as individuals, are protected by GDPR. Obtaining explicit consent is crucial for compliant email marketing practices.
Documentation from the Australian Communications and Media Authority (ACMA) explains that under Australian law, it is illegal to send unsolicited commercial electronic messages. This includes emails sent to police officers without their prior consent. Penalties for violating spam laws can be significant.
Documentation from FTC.gov highlights that the CAN-SPAM Act requires senders to include an opt-out mechanism in commercial emails and to honor opt-out requests promptly. Sending unsolicited emails without an opt-out option can lead to legal penalties.
Documentation from Mailchimp shares that using purchased or scraped email lists violates their terms of service and can lead to account suspension. They recommend building an engaged subscriber list through opt-in methods to ensure compliance and improve deliverability.
Documentation from the Canadian Radio-television and Telecommunications Commission (CRTC) highlights that Canada's Anti-Spam Legislation (CASL) requires express consent for sending commercial electronic messages. Sending unsolicited emails without consent can lead to substantial fines.