How does cold outreach to influencers affect email domain deliverability?
Summary
What email marketers say13Marketer opinions
Marketer from Email Geeks says it's very likely that the practice of sending mass cold outreach emails will impact domain deliverability.
Marketer from Email Geeks says you'll get both domains blocked.
Email marketer from Gmass shares that not warming up your email account before conducting large-scale cold outreach to influencers can lead to emails being flagged as spam, significantly damaging your domain's deliverability.
Email marketer from Woodpecker shares that sending emails to invalid or outdated email addresses when reaching out to influencers can lead to high bounce rates, damaging your sender reputation and negatively impacting domain deliverability.
Email marketer from Litmus explains that low engagement metrics (opens, clicks) in cold outreach campaigns signal to mailbox providers that your emails are not relevant, leading to deliverability issues.
Email marketer from Neil Patel shares that sending cold emails to influencers without proper personalization and targeting can lead to low engagement rates, high bounce rates, and ultimately damage your sender reputation, negatively affecting domain deliverability.
Email marketer from Sendinblue notes that a poor IP reputation, often caused by sending unsolicited emails to a large number of recipients (like influencers), can severely affect your deliverability rates.
Marketer from Email Geeks says that the solution should not be using a different domain, but to stop sending spam.
Email marketer from Mailjet explains that poor list hygiene and sending irrelevant content during cold outreach to influencers can lead to spam complaints and decreased engagement, which harms your sender reputation and deliverability.
Email marketer from Email Marketing Forum explains that using misleading or spammy subject lines in cold outreach emails can trigger spam filters and decrease engagement, harming your sender reputation and deliverability.
Email marketer from Reddit explains that using a shared IP address for cold outreach can be detrimental if other users on the same IP are engaging in spammy behavior, which can negatively impact your domain's reputation and deliverability.
Email marketer from Reply.io shares that failing to personalize cold outreach emails to influencers can lead to low engagement rates and spam complaints, ultimately impacting your domain's reputation and deliverability.
Email marketer from Hunter.io shares that a sudden increase in email volume when cold emailing influencers, especially without warming up your IP address, can trigger spam filters and harm your domain's sender reputation, decreasing deliverability.
What the experts say7Expert opinions
Expert from Email Geeks states that allowing someone to use your domain to send spam will absolutely ruin your deliverability.
Expert from Spam Resource (Steve Linford) explains that sending unsolicited commercial email, including cold outreach to influencers, can lead to blacklisting, directly and severely impacting deliverability.
Expert from Spam Resource explains that aggressive or poorly executed cold outreach, even to influencers, damages sender reputation by generating complaints, bounces, and low engagement. This results in reduced deliverability as mailbox providers learn to distrust the sending domain.
Expert from Email Geeks states that it's considered spam, regardless of justification.
Expert from Email Geeks confirms that sending mass cold outreach emails will definitely impact domain deliverability.
Expert from Word to the Wise (Laura Atkins) explains that sending unsolicited commercial email, including cold outreach to influencers, can lead to blacklisting, directly and severely impacting deliverability. She discusses the importance of permission, relevancy and engagement.
Expert from Email Geeks suggests googling "cousin domain" for problems associated with using a different, but similar, domain, noting that blacklists are attentive to spammers trying to bypass spam filters.
What the documentation says5Technical articles
Documentation from Google explains that sending unsolicited emails in bulk can be flagged as spam, particularly if recipients mark them as such. High spam complaint rates from cold outreach negatively affect domain reputation and deliverability to Gmail users.
Documentation from Spamhaus indicates that being listed on a blocklist due to spam complaints from cold outreach to influencers will negatively impact domain deliverability across various email providers.
Documentation from Microsoft notes that exceeding sending limits during cold outreach can result in temporary or permanent restrictions on your account, impacting deliverability and preventing future emails from reaching recipients.
Documentation from DMARC.org explains that not having a DMARC policy in place (or having a policy that is not enforced) can make your domain vulnerable to spoofing and phishing attacks, which can negatively impact your deliverability if your domain is associated with such activities.
Documentation from RFC explains that failure to implement email authentication protocols like SPF, DKIM, and DMARC can cause your emails to be flagged as spam, especially during cold outreach, negatively impacting domain deliverability.