Is GlockApps a legitimate tool for email deliverability and what factors influence its effectiveness?
Summary
What email marketers say11Marketer opinions
Marketer from Email Geeks shares that GlockApps are solid, deliverability success rests with senders applying best practices, focusing on engaged recipients, and having clear opt-in/out mechanisms, and that no tool delivers perfect deliverability.
Marketer from Email Geeks shares that seed-list based tools have limitations and whether or not spammy keywords are a myth depends on the context and mailbox providers, noting some smaller providers still consider them and outright bounce emails. Provides example from freenet.de
Email marketer from Gmass explains that to improve email deliverability, you should focus on authenticating emails, cleaning email lists, warming up IP addresses and personalize emails.
Email marketer from Reddit shares that GlockApps is very useful for identifying problems. It is an excellent tool for diagnosing if you are in a block list and where the email goes like spam/promotion/inbox. In order to fix the problem you need to do some analysis and improve your domain/IP reputation.
Marketer from Email Geeks explains that deliverability problems aren't always fixed by tools and that structural or business model issues are a factor. Reaching for a tool might not be the smartest first step.
Email marketer from SenderGear shares that GlockApps provides email deliverability testing that identifies issues and suggests improvements to get more emails into the inbox. It evaluates content, sender reputation, and authentication to enhance email delivery.
Email marketer from EmailAcademy explains that to improve your spam score avoid URL shorteners, use a dedicated IP address and make sure you IP address isn't on a blacklist.
Email marketer from Neil Patel explains that factors influencing email deliverability include sender reputation (IP address and domain reputation), authentication (SPF, DKIM, DMARC), list hygiene (removing inactive subscribers), content quality (avoiding spam triggers), and engagement (open and click-through rates).
Email marketer from Litmus shares that email deliverability depends on factors like sender reputation, email authentication (SPF, DKIM, DMARC), engagement metrics (open rates, click-through rates), list hygiene (removing inactive subscribers), and content relevance. Monitoring and optimizing these factors can improve inbox placement rates.
Email marketer from EmailOversight shares that GlockApps provides spam testing capabilities for senders to check the placement of their emails across various mailbox providers, identifying potential deliverability issues before sending to their main audience. The tool evaluates your email's content, authentication, and sender reputation to provide insights into potential spam triggers.
Email marketer from MailerCheck explains that factors include: sender reputation, spam traps, blacklists, authentication and email design.
What the experts say4Expert opinions
Expert from Email Geeks shares that GlockApps' tools are legitimate and do what they say.
Expert from Email Geeks shares that the subset of recommendations she's seen from GlockApps don't seem very impactful on deliverability.
Expert from Spam Resource explains that deliverability is the art and science of ensuring your email gets to the inbox.
Expert from Word to the Wise explains that deliverability problems vary widely, and depend on sender, recipient, and message content. Inbox placement testing can help spot issues.
What the documentation says3Technical articles
Documentation from SparkPost emphasizes the importance of email authentication protocols like SPF, DKIM, and DMARC for improving deliverability. Proper implementation of these protocols helps verify the sender's identity and prevents spoofing, which can significantly enhance inbox placement.
Documentation from Mailjet highlights that sender reputation is a critical factor in email deliverability. It is based on various elements such as IP address reputation, domain reputation, spam complaints, and sending history. Maintaining a positive sender reputation is essential for ensuring emails reach the inbox.
Documentation from GlockApps explains that their platform offers email deliverability monitoring, spam testing, blacklist monitoring, and DMARC monitoring. These tools help senders identify and resolve issues that may prevent their emails from reaching the inbox.