How will Google and Yahoo's new requirements affect email deliverability for universities using multiple email platforms?

Email marketer from Sendinblue Blog shares that universities might face challenges in enforcing consistent email practices across various departments and platforms. The lack of unified email governance can result in authentication failures and lower deliverability rates when new requirements are enforced by Google and Yahoo.

Email marketer from Reddit answers that maintaining a positive domain reputation is more critical than ever. With multiple platforms, universities need to actively monitor their domain reputation and identify any platform that may be negatively impacting it due to poor email practices.

Email marketer from Mailjet shares that complying with Google and Yahoo's new requirements is essential for ensuring emails reach the inbox. For universities using multiple platforms, this means ensuring each platform is properly configured with SPF, DKIM, and DMARC and that there are clear unsubscription mechanisms in place across all platforms.

Email marketer from Gmass shares that to help avoid spam traps segmentation is even more important. Segmenting your audience means you are not sending to inactive accounts so this means the university email reputation will be higher and inbox placement should be better.

Email marketer from Email Marketing Forum responds that ensuring easy unsubscription across all platforms is vital. Google and Yahoo require one-click unsubscription, meaning universities need to implement this functionality consistently across all email sending platforms to avoid penalties.

Email marketer from SparkPost blog explains that Google and Yahoo's requirements pose a greater challenge for universities with decentralized email systems as it demands consistent authentication practices across all platforms. Lack of centralized control can lead to inconsistencies in SPF, DKIM, and DMARC records, affecting deliverability.

Email marketer from Litmus says to improve deliverability and user engagement by maintaining consistent branding and messaging across all email platforms. This consistency builds trust with recipients and enhances the university's email reputation.

Email marketer from EmailonAcid shares that universities should actively monitor email deliverability using tools like inbox placement tests, feedback loops, and blocklist monitoring. This monitoring helps identify and address any deliverability issues promptly.

Email marketer from Email Geeks shares that the current email setup might be fine if DKIM & DMARC are set up, list-unsubscribe headers are correct, and complaint rates are low. He suggests monitoring domain reputations, complaint rates, and DMARC failures.

Expert from Word to the Wise explains that the first and foremost thing is to make sure you can identify all the mail you send. Then you will need to ensure that you can authenticate all the mail you send. Then you will need to ensure that it is easy for your recipients to unsubscribe from the mail you send.

Expert from Email Geeks answers that the Google/Yahoo requirements will affect email sent to @gmail.com, @yahoo.com, and potentially @apple.com addresses.

Expert from Word to the Wise explains that if you’re not authenticating, you’re going to have delivery problems, because that’s the first thing they look for. The second one is, what is your list hygiene? If you have more than a .03% complaint rate, that’s where they will cause more issues. Then, of course, they want one-click unsubscribe, so that users will unsubscribe rather than mark as spam.

Expert from Email Geeks shares that consolidating email across a university will be challenging and requires careful messaging. He highlights the need to address concerns about loss of autonomy and potential budget implications.

Expert from Email Geeks responds to whether Google/Yahoo requirements will affect internal email, suggesting direct communication with Google and the IT department to configure settings and potentially create exceptions for internal mail.

Documentation from Microsoft explains that it will begin enforcing stricter requirements for senders. These include authenticating your email, ensuring your email address is recognizable, and following best practices when sending marketing emails.

Documentation from dmarc.org explains that DMARC (Domain-based Message Authentication, Reporting & Conformance) is an email authentication protocol. It builds on the widely deployed SPF and DKIM mechanisms, adding a reporting function that allows senders and receivers to improve and monitor protection of the domain from fraudulent email. Having DMARC setup correctly will allow the university to tell mail providers what to do with emails which fail SPF or DKIM checks.

Documentation from Return Path explains that The increased emphasis on authentication will significantly impact email deliverability for senders who do not adhere to the new guidelines, including universities. Senders using multiple ESPs need to ensure all services are aligned.

Documentation from RFC 4408 explains that SPF (Sender Policy Framework) is an email authentication method designed to detect forging sender addresses during the delivery of email. Administrators define the authorized sources for email using DNS TXT records.

Documentation from Google Workspace Admin Help explains that senders who send 5,000 or more messages in a single day will need to authenticate their email using SPF or DKIM, ensure sending domains or IPs have valid forward and reverse DNS records, maintain spam rates below 0.10% and avoid ever reaching a spam rate of 0.30% or higher, and make it easy to unsubscribe from commercial messages with one-click unsubscribe.

Documentation from Yahoo Mail Best Practices announces they are requiring all senders to authenticate their email using SPF, DKIM, and DMARC. They are also requiring easy unsubscription, and are enforcing a stricter spam threshold.