How to troubleshoot a sudden drop in Gmail open rates?

Marketer from Email Geeks asks if the click rate has changed. Also states that clipping, if the tracking pixel is part of the email being truncated, may impact open rates, but link tracking will not be impacted by this. Also advises to check this first.

Marketer from Email Geeks says to continue to use click rates, website traffic and revenue as the primary positive campaign metrics!

Email marketer from StackOverflow states that setting up feedback loops (FBLs) with major email providers like Gmail allows you to receive reports on spam complaints. Act promptly on FBL reports to address any underlying issues.

Email marketer from Mailjet shares that Gmail heavily relies on authentication protocols like SPF, DKIM, and DMARC. Ensure these are correctly set up for your sending domain. Incorrectly configured authentication can lead to deliverability issues.

Email marketer from HubSpot recommends A/B testing your subject lines and email content to see what resonates with your audience. This can help you avoid using language that might trigger spam filters and improve your open rates.

Email marketer from EmailGeeks Forum suggests analyzing email headers for clues. Examine the 'Received' headers to trace the path of your email and identify any potential bottlenecks or filters.

Email marketer from Quora asks if you have increased your email frequency. Sending too many emails can annoy subscribers and lead to them marking your messages as spam. Consider reducing your sending frequency or segmenting your list to send more targeted emails.

Email marketer from Neil Patel's Blog explains that sender reputation is crucial. A sudden drop could indicate your IP or domain has been flagged. Monitor your sender reputation using tools like Google Postmaster Tools.

Email marketer from Litmus shares that previewing your emails in Gmail before sending them to your entire list can help you identify potential formatting issues or content that might trigger spam filters.

Email marketer from Sendinblue explains that spam filters analyze email content. A sudden change in content, like using more aggressive language or suspicious links, can trigger spam filters. Review your recent email templates for any such changes.

Marketer from Email Geeks shares the click rates/totals were actually higher than average on this email and clipping behavior in their inbox. They will monitor for now.

Email marketer from Reddit suggests cleaning your email list. A sudden influx of inactive or invalid email addresses can negatively impact your sender reputation. Use an email verification service to remove these addresses.

Expert from Spamresource suggests evaluating your list acquisition practices. Sudden drops in engagement can come from poor data or buying lists. Ensure your list is permission based and regularly cleaned.

Expert from Email Geeks advises to keep an eye on click rates, see if they dip too. If a bunch more than usual of Gmail mail is being spam foldered you’d expect clicks to drop noticeably at Gmail

Expert from Email Geeks suggests to do nothing and see what happens in the next mailing. If it’s all good, it’s good. If not, you have more data to work with.

Expert from Word to the Wise explains that sudden drops can be related to infrastructure changes, shared IP issues, or authentication problems. Investigating routing and authentication is crucial when troubleshooting Gmail deliverability.

Expert from Email Geeks suggests that if email is going into the spam folder, it is possible, and you might see a spike in that if you had “bad” content in that mail.

Documentation from RFC explains that the Sender Policy Framework (SPF) record specifies the mail servers authorized to send email on behalf of your domain. Ensure your SPF record is up-to-date and includes all legitimate sending sources.

Documentation from DMARC states that Domain-based Message Authentication, Reporting & Conformance (DMARC) builds upon SPF and DKIM to provide a policy for handling emails that fail authentication. Implement DMARC to instruct email providers on how to treat unauthenticated emails.

Documentation from DKIM shares that DomainKeys Identified Mail (DKIM) adds a digital signature to your emails. Verify that your DKIM signature is valid and that your DKIM keys are properly configured.

Documentation from Google Postmaster Tools shares that Google Postmaster Tools provides insights into your domain's reputation, spam rate, and feedback loop. Check for sudden spikes in spam complaints or drops in domain reputation.

Documentation from Google shares the Google Bulk Sender Guidelines outlines best practices for sending email to Gmail users. Adhering to these guidelines can significantly improve your deliverability.