How to setup BIMI when sending from Iterable through SES shared pools?
Summary
What email marketers say11Marketer opinions
Email marketer from Valimail explains that BIMI requires DMARC enforcement (policy of quarantine or reject), DKIM signing, and a Verified Mark Certificate (VMC) to display your logo.
Marketer from Email Geeks suggests Tiffani can ask her CSM to reach out to the Deliverability Team for any help or questions.
Email marketer from Stack Overflow explains that using SES shared IP pools can restrict control over your sending reputation, potentially hindering DMARC enforcement required for BIMI.
Email marketer from Mailhardener shares that using a shared IP pool might limit your ability to fully control your sending reputation, which is crucial for DMARC enforcement (required by BIMI). Talk to your ESP to find out their policy on custom DMARC setups with shared IPs.
Email marketer from Reddit shares that setting up BIMI involves multiple steps including DMARC configuration, DKIM setup and the VMC certificate which makes the setup slightly complex, but the reward of brand visibility in inbox is worth it.
Email marketer from EasyDMARC shares that implementing BIMI involves setting up SPF, DKIM, and DMARC, obtaining a VMC, and publishing a BIMI DNS record.
Email marketer from LinkedIn suggests that when selecting a vendor for BIMI, ensure they have experience with VMC acquisition and DNS record management.
Email marketer from Gmass explains that after implementing BIMI, it's important to monitor your email deliverability and engagement metrics to assess its impact.
Email marketer from OnlyB2B shares that implementing BIMI enhances brand recognition in the inbox, increasing trust and open rates.
Email marketer from Iterable Documentation explains that setting up a Custom Sending Domain is crucial for deliverability and sender reputation when using Iterable. This involves configuring DNS records like DKIM and SPF.
Marketer from Email Geeks shares that Tiffani will also need a DMARC policy of quarantine or reject for both the subdomain and the apex domain to be BIMI-compliant.
What the experts say5Expert opinions
Expert from Word to the Wise responds that BIMI requires authentication, policy, and logos. Authentication consists of both SPF and DKIM, policy is DMARC set to quarantine or reject, and logos are an SVG format file.
Expert from Word to the Wise responds that BIMI depends on DMARC, which requires both DKIM and SPF. Setting up those three things is something that should be done before considering BIMI.
Expert from Email Geeks shares that the SPF record check is against amazonses.com, that’s why Tiffani is passing SPF just fine
Expert from Email Geeks shares that there are references to “Custom project sending domain” settings of Iterable when searching for DKIM info and there’s a DNS subsection in there that’s probably going to be where to set it up.
Expert from Email Geeks explains that SES’s default DKIM/SPF settings are covering for Tiffani. Tiffani still needs to fully configure mail.signos.com to get BIMI set up.
What the documentation says5Technical articles
Documentation from AuthSMTP shares that for BIMI, your logo needs to be in SVG format, squared, and hosted on a secure HTTPS server.
Documentation from DMARC Analyzer explains that a DMARC record needs to be created and published in your domain's DNS to instruct email providers on how to handle emails that fail authentication checks. It should include a policy (p=quarantine or p=reject) for BIMI compliance.
Documentation from BIMI Group explains that a BIMI DNS TXT record must be added to your domain, pointing to the location of your SVG logo file hosted on a secure (HTTPS) server.
Documentation from DigiCert shares that a VMC (Verified Mark Certificate) is required to display your logo with BIMI. It verifies your ownership of the logo and ensures it meets specific formatting and security standards.
Documentation from Amazon Web Services explains that to set up DKIM, you need to generate a DKIM key pair and add the public key as a TXT record to your domain's DNS settings. After that, you need to enable DKIM signing for your SES identity.
Related resources0Resources
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