How to remove IP address from Spamhaus PBL list?
Summary
What email marketers say6Marketer opinions
Email marketer from Email Marketing Forum suggests using a dedicated IP address for sending emails, as it gives you more control over your sending reputation and reduces the chances of being blacklisted. They recommend warming up the IP address gradually and following email marketing best practices.
Email marketer from MailerMailer Blog explains that to prevent PBL listings, practice good email hygiene. This includes using double opt-in, regularly cleaning your email list, avoiding spam traps, and ensuring your sending practices comply with email marketing regulations.
Email marketer from Reddit shares that the first step is to contact your Internet Service Provider (ISP) or hosting provider. The PBL usually means your IP range is not meant to send email directly, and they need to correct this with Spamhaus.
Email marketer from Email Geeks suggests checking with the hosting company, as they may intend for you to use their SMTP gateway to deliver mail to external systems.
Email marketer from SenderScore explains to Warm up a new IP address properly by gradually increasing sending volume over time. This helps build a positive reputation with ISPs and reduces the likelihood of being blacklisted.
Email marketer from StackExchange recommends checking the IP's reputation on various blacklist databases (not just Spamhaus) to identify potential issues affecting email deliverability.
What the experts say4Expert opinions
Expert from Word to the Wise shares that the PBL removal process usually involves contacting your ISP or hosting provider. They need to update their records with Spamhaus, confirming that the IP address is authorized to send email. Direct contact with Spamhaus might not be effective unless initiated by the IP range owner.
Expert from Spam Resource explains that understanding the PBL is key; it's not necessarily a blacklist but a list of IPs not expected to send email directly. If your IP is listed and should be sending email, you need to work with your ISP or hosting provider to correct the record.
Expert from Email Geeks shares a link to Spamhaus FAQ listing the criteria for self-removal from the PBL.
Expert from Email Geeks explains that a PBL is a list of IP addresses reported to Spamhaus by the upstream provider as “not mail servers”. You need to contact whoever provided the IP address and have them fix the listing at Spamhaus. They are the ones that told Spamhaus that these IPs will never legitimately send mail. PBL stands for “Policy Block List”.
What the documentation says3Technical articles
Documentation from Hetzner Documentation explains that they add IP addresses to the Spamhaus PBL if they are dynamic or home connections. They say you need to order a static IP, configure rDNS and then they will request Spamhaus to remove the IP. They also recommend using their mailserver rather than yours.
Documentation from Spamhaus.org explains that the PBL (Policy Block List) lists IP addresses which should not be sending email directly to third-party MX servers, often dynamic or residential IPs. Removal requires contacting your ISP or the network owner responsible for the IP block. If the IP is statically assigned and should be sending email, the network owner must update the Spamhaus records.
Documentation from DigitalOcean explains that having correct reverse DNS (rDNS) records is crucial. If your IP is listed in the PBL, ensure rDNS is properly configured, pointing your IP to your domain name. This helps establish legitimacy. Then contact your provider to request delisting.