How to rehabilitate sender reputation with inbox providers after being blocked?
Summary
What email marketers say9Marketer opinions
Email marketer from Litmus shares that a key element to ensuring your email lands in the inbox is list hygiene. Regularly clean your email list by removing inactive subscribers. You should also target only permissioned email addresses.
Email marketer from GMass explains that one should authenticate your sending domain using SPF, DKIM, and DMARC records. Authentication helps inbox providers verify that you are authorized to send emails on behalf of your domain and improves your sender reputation.
Email marketer from ZeroBounce explains that real-time email verification can greatly reduce invalid email addresses from entering your database. This will help prevent negative impacts on your sender reputation and deliverability.
Email marketer from Email Marketing Forum explains that you should warm up your IP address gradually if it's new. Starting with a low sending volume and slowly increasing it over time helps establish a positive sending history and build trust with inbox providers.
Email marketer from GlockApps explains that maintaining a clean email list reduces your bounce rate and protects your sender reputation. Continuously monitor your bounce rate and promptly remove hard bounces.
Email marketer from Reddit explains that you must audit your email content for spam triggers. Remove any elements that could be perceived as spammy, such as excessive use of capital letters, exclamation marks, or specific keywords. Also, test your email content with spam checkers before sending.
Email marketer from Mailjet shares that a key step is to identify and remove inactive or unengaged subscribers from your email list. Sending to unengaged recipients can damage your reputation. Also, start sending gradually in smaller volumes to re-establish a positive sending pattern.
Email marketer from Email on Acid explains that if you've been blocklisted, identify the specific blocklist and request delisting. Before requesting delisting, ensure you've addressed the issues that led to the blocklisting in the first place, such as spam complaints or high bounce rates.
Email marketer from Hubspot shares that to repair sender reputation, focus on creating high-quality, relevant content that your audience wants to receive. Segment your email list and tailor your messages to different segments to increase engagement and reduce spam complaints.
What the experts say8Expert opinions
Expert from Spam Resource recommends implementing SPF, DKIM, and DMARC to authenticate your email. These measures help inbox providers verify your legitimacy and improve deliverability.
Expert from Spam Resource explains that cleaning up mailing lists is crucial for sender reputation. They recommend removing invalid email addresses, unsubscribing disengaged users, and segmenting your audience based on engagement levels.
Expert from Word to the Wise explains the importance of consistent sending practices. This includes maintaining a regular sending schedule and avoiding sudden volume spikes, which can trigger spam filters and damage your reputation.
Expert from Email Geeks clarifies that being throttled at Yahoo, indicated by a TSS04 error, means a portion of your audience is marking your emails as spam. As your reputation declines, Yahoo increases filtering, potentially blocking emails containing certain domains.
Expert from Spam Resource shares insights on understanding the reasons for being blocklisted. They suggest identifying which blocklists are affecting your deliverability and taking corrective actions based on their specific requirements for removal.
Expert from Email Geeks shares that you need to remove as many addresses as possible that have been receiving emails in their bulk/spam folder.
Expert from Email Geeks suggests that if delivery issues arise quickly, investigate the domains you're linking to in the email content, including plain text mentions of domain names.
Expert from Email Geeks explains that if you’re getting blocked, you need to stop sending immediately. Then, purge your subscriber list to include only those who opened emails within the last 3 months before the blocks started. Finally, submit a request to <http://postmaster.verizonmedia.com> to get the IP address unblocked.
What the documentation says3Technical articles
Documentation from Microsoft shares that to avoid emails landing in junk, ensure your sending IP address isn't on any blocklists. Use Sender Reputation Data (SRD) to monitor your IP's reputation. Implement a clear unsubscribe process for recipients.
Documentation from Google explains that to fix email delivery issues, you should review the 'Spam Rate' and 'Feedback Loop' in Postmaster Tools. High spam rates directly impact your sender reputation. Also, ensure proper authentication (SPF, DKIM, DMARC) is set up.
Documentation from SendGrid responds that improving sender reputation requires consistent sending volume and engagement. Avoid sudden spikes in email volume. Monitor bounce rates and address them promptly by removing invalid email addresses from your list.