How to re-warm a low volume email domain after high spam complaints due to an errant send?
Summary
What email marketers say10Marketer opinions
Email marketer from Neil Patel's Blog explains the importance of cleaning your email list regularly to remove inactive subscribers, which helps maintain a good sender reputation and avoid spam complaints. They advise segmenting the list and re-engaging inactive users before removing them.
Email marketer from Email on Acid emphasizes the need for proper email authentication, including SPF, DKIM, and DMARC records. They stress that properly authenticating emails can significantly reduce the chances of emails being marked as spam and improve deliverability.
Email marketer from HubSpot recommends segmenting your email list based on engagement. Send targeted emails to active subscribers and create specific re-engagement campaigns for inactive users. Avoid sending the same content to everyone.
Marketer from Email Geeks shares that they have implemented quotas on all campaigns and sends as a redundancy to prevent unexpected volume issues.
Marketer from Email Geeks shares to include a CTA (call to action) for recipients to add the sender to their contacts or reply to the email, using the same reply-to as the From address.
Email marketer from SendGrid shares the initial advice of gradually increasing sending volume. Starting with small batches of highly engaged users and gradually adding more contacts over time is suggested to build a positive sending reputation.
Email marketer from ActiveCampaign says to make it easy for subscribers to unsubscribe from your emails. Providing a clear and accessible unsubscribe link helps reduce spam complaints.
Email marketer from Litmus answers to test your emails using tools like GlockApps or Mail-Tester before sending them to your entire list. This helps identify potential deliverability issues and spam triggers.
Email marketer from Reddit states to start by sending emails to your most engaged subscribers, those who have recently opened or clicked on your emails. This helps build a positive reputation with ISPs.
Email marketer from Gmass shares to ensure you are sending relevant and valuable content to your subscribers. Irrelevant or unwanted content can lead to spam complaints and negatively impact your sender reputation.
What the experts say4Expert opinions
Expert from Email Geeks explains that given the relatively low volume (1-2k/day) of emails, the user is likely OK just restarting sends. Laura recommends closely monitoring the sends and suggests implementing rate limiting as a precaution.
Expert from Word to the Wise emphasizes patience when rewarming an IP and ensuring you're actually sending wanted mail. She suggests sending to your best users first.
Expert from Word to the Wise Staff advises on proactively managing complaints by setting up feedback loops with major ISPs. This allows you to address and resolve issues quickly.
Expert from Spamresource.com advises segmenting your lists and identifying disengaged users. Send them a re-engagement campaign, and if they don't respond, remove them from your list to improve your overall reputation.
What the documentation says6Technical articles
Documentation from Microsoft shares some advice, stating to ensure that your sending IP address is not on any blocklists and to monitor bounce rates closely. High bounce rates can negatively impact sender reputation and lead to deliverability issues.
Documentation from Google explains the importance of monitoring your sender reputation using Google Postmaster Tools. It emphasizes that a low reputation can result in emails being directed to spam. They suggest troubleshooting by addressing spam complaints, authenticating emails, and ensuring proper list management.
Documentation from Mailchimp explains how to create a re-engagement campaign targeting inactive subscribers. They suggest offering incentives or valuable content to encourage users to interact with emails and remain subscribed, thus improving engagement metrics.
Documentation from AWS answers to set up a feedback loop with ISPs to receive notifications about spam complaints. Addressing complaints promptly helps maintain a good sender reputation.
Documentation from SparkPost advises to closely monitor email engagement metrics like open rates, click-through rates, and bounce rates. Declining engagement can signal deliverability issues that need addressing.
Documentation from Spamhaus explains how to check if your IP address is on a blocklist. Being on a blocklist can severely impact email deliverability.