Implementing BIMI on a subdomain without affecting the main domain or transactional emails requires careful configuration. The core strategy involves creating and deploying a distinct BIMI record specifically for the subdomain in the DNS settings, ensuring the BIMI logo only appears on emails sent from that subdomain. If a VMC is used, it should be valid for both the organizational domain and the subdomain. Additionally, the subdomain's DMARC policy needs to be properly aligned to maintain deliverability. For transactional emails, options include setting up a separate subdomain or using a profile picture for the sending address, recognizing that BIMI application is typically domain-wide. Given that BIMI doesn't inherently allow specifying particular email addresses, DNS record management and considering DMARC alignment are crucial.
9 marketer opinions
Implementing BIMI on a subdomain requires careful configuration to avoid impacting the main domain or transactional emails. The key is to create and deploy a separate BIMI record specifically for the subdomain in DNS settings. The VMC, if used, should be valid for both the organizational domain and the subdomain. Ensure DMARC alignment for the subdomain to maintain deliverability. For transactional emails, options include setting up a separate subdomain or using a profile picture for those addresses, as BIMI cannot be selectively removed while still functioning.
Marketer view
Email marketer from Reddit User shares that you need to create a separate BIMI record for your subdomain in the DNS settings. Ensure you do not affect the main domain's existing BIMI record (if any).
26 Jun 2024 - Reddit
Marketer view
Email marketer from Email Geeks User explains you need to set up a subdomain or implement the logo as a profile picture for those addresses. They also state you can't take it away from the main email and still have it for transactional emails.
7 Jan 2022 - Email Geeks
5 expert opinions
Implementing BIMI on a subdomain without affecting the main domain or transactional emails requires specific configuration steps. Key actions include creating and deploying a BIMI record specifically for the subdomain. Given BIMI's domain-wide application, controlling which emails display the logo involves configuring DNS records and considering how transactional emails are handled. Options for transactional emails include moving the BIMI record to the relevant subdomain, establishing a new subdomain, or using a profile picture for those addresses. Ensuring the subdomain has its own valid DMARC policy is also critical for the BIMI implementation to function correctly and avoid negatively affecting the overall email authentication posture.
Expert view
Expert from Word to the Wise explains that When implementing BIMI on a subdomain, make sure that the subdomain has its own valid DMARC policy in place. This is essential to ensure that the BIMI implementation works correctly and doesn't negatively affect the overall email authentication posture of the main domain or the transactional emails.
24 May 2023 - Word to the Wise
Expert view
Expert from Spam Resource explains that to implement BIMI on a subdomain without affecting the main domain, you need to ensure the BIMI record is specifically created and deployed for the subdomain only. This involves configuring DNS records to point to the logo and VMC (if used) associated with the subdomain.
18 Nov 2021 - Spam Resource
3 technical articles
Implementing BIMI on a subdomain while preserving the integrity of the main domain involves strategic DNS record management. The BIMI record should be placed specifically on the subdomain to limit the scope of the BIMI application. Utilizing a VMC necessitates that the certificate is valid for both the organizational domain and the subdomain, addressing validation requirements. Accurate configuration of DNS records for the subdomain, including the location of the logo and VMC (if applicable), is essential for a successful implementation.
Technical article
Documentation from BIMI Group Website explains that BIMI records are placed in DNS at either the organizational domain (e.g., example.com) or a subdomain (e.g., email.example.com), depending on the scope of application. To avoid affecting the main domain, place the BIMI record on the subdomain.
17 Sep 2022 - BIMI Group Website
Technical article
Documentation from Entrust explains that setting up BIMI on a subdomain without affecting your main domain requires you to configure your DNS records by adding a BIMI record to your subdomain. Make sure that your BIMI record includes the location of your logo and the location of your VMC. VMC is optional but is needed for Gmail and Yahoo.
18 Sep 2024 - Entrust
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