How to handle spam using my domain and URLs?

Summary

When dealing with spam that utilizes your domain and URLs, a multi-faceted approach is essential. While preventing the use of your domain in spam content is often difficult, understanding the significance of the entire URL for reputation is key. Monitoring brand mentions, domain reputation, and outgoing mail flow is crucial for early detection. Proactive measures include implementing a strict DMARC policy, utilizing URL defense tools, and engaging cybersecurity firms. Reporting spam to Google Search Console and Microsoft, checking blocklists like Spamhaus and URIBL, and maintaining accurate WHOIS data are vital steps. Modifying landing pages with disclaimers, contacting domain registrars, monitoring affiliates, and ensuring solid email authentication further contribute to mitigating the impact of spam.

Key findings

  • URL Significance: The complete URL, not just the domain, influences reputation.
  • Reputation Monitoring: Regularly monitor brand mentions, domain reputation, and outgoing mail.
  • Proactive Measures: Implement DMARC, use URL defense, and consider cybersecurity services.
  • Reporting is Key: Report spam to Google, Microsoft, and relevant registrars.
  • Authentication is Crucial: Establish robust email authentication (SPF, DKIM, DMARC).

Key considerations

  • Landing Page Redirection: Redirect non-affiliate links to a disclaimer page.
  • Blocklist Management: Check and delist from blocklists like Spamhaus and URIBL.
  • WHOIS Accuracy: Maintain accurate and up-to-date WHOIS data.
  • Affiliate Monitoring: Implement affiliate monitoring to prevent spam activities.
  • Public Awareness: Create a public awareness message on your website.

What email marketers say
10Marketer opinions

When dealing with spam that uses your domain and URLs, several approaches can be taken. There's limited ability to prevent someone from using your domain in their content, but the entire URL matters. Monitoring for brand mentions and domain reputation is crucial to identify and address negative impacts. Contacting domain registrars, implementing strict DMARC policies, and engaging cybersecurity firms are proactive steps. Creating public awareness messages and monitoring affiliate activities are also important. Tools like URL defense services and domain reputation monitoring can help protect users and identify negative impacts. Analyzing traffic to your domain and authentication should be setup correctly.

Key opinions

  • URL Importance: The entire URL is important for reputation, not just the domain.
  • Brand Monitoring: Monitor brand mentions to detect unauthorized use of your URLs.
  • Domain Reputation: Track your domain's reputation to identify negative impacts from spam.
  • Proactive DMARC: Implement a strict DMARC policy to prevent domain spoofing.
  • Traffic Analysis: Closely examine traffic to your domain to identify the source.

Key considerations

  • Registrar Contact: Contact the spamming domain's registrar to report abuse.
  • Cybersecurity Engagement: Consider engaging a cybersecurity firm for specialized assistance.
  • Public Awareness: Create a public awareness message to inform users.
  • Affiliate Monitoring: Monitor affiliate activities to prevent spammy practices.
  • URL Defense: Employ URL defense tools to block malicious links.
Marketer view

Email marketer from SecureTheWeb Blog explains the importance of implementing a strict DMARC policy (p=reject) to prevent spammers from using your domain to send unauthorized emails. This tells email providers to reject emails that fail authentication checks.

March 2022 - SecureTheWeb Blog
Marketer view

Email marketer from Webmaster Forum suggests creating a public awareness message on your website to inform visitors about the spam activity and that you are not involved. This helps manage your brand reputation and prevent users from associating your site with spam.

December 2021 - Webmaster Forum
Marketer view

Email marketer from LinkedIn suggests engaging a cybersecurity firm specializing in anti-spam and anti-phishing solutions to help you monitor, detect, and mitigate spam attacks that involve your domain and URLs.

June 2024 - LinkedIn
Marketer view

Email marketer from Quora recommends using domain reputation monitoring services to track how your domain is perceived by email providers and spam filters. This allows you to identify and address any negative impacts caused by the spam activity.

October 2022 - Quora
Marketer view

Email marketer from Stack Overflow suggests using URL defense tools or services that can detect and block malicious URLs, including those used in spam campaigns that spoof your domain. This can help protect your users from clicking on harmful links.

January 2022 - Stack Overflow
Marketer view

Marketer from Email Geeks recommends look closely at whether the spam campaign is generating additional traffic and if so, does anyone benefit commercially from people hitting the landing page of the sites. While this may be a competitor's clumsy attempt at damaging domain reputation, it could also be an advertiser trying to game the system.

November 2024 - Email Geeks
Marketer view

Email marketer from Neil Patel explains that you should monitor your brand mentions to find spam that is using your URLs. They suggest using tools like Google Alerts or Mention to track where your brand is being mentioned online.

July 2021 - Neil Patel
Marketer view

Email marketer from Reddit suggests contacting the domain registrar of the spamming domain (if different from yours). They explain that registrars often have abuse reporting mechanisms and may take action against domains used for spamming.

April 2024 - Reddit
Marketer view

Email marketer from Mailing Lists Forum recommends implementing robust tracking and monitoring systems for your affiliates to ensure they are not engaging in spammy practices that could harm your domain reputation.

June 2022 - Mailing Lists Forum
Marketer view

Marketer from Email Geeks explains that there isn't much you can do to prevent someone from using your domain in their content, but from what he knows of the URL-checking world, the whole URL matters (not just the domain).

March 2025 - Email Geeks

What the experts say
5Expert opinions

When your domain and URLs are used in spam, it's crucial to manage the negative reputation impact. One key approach is to modify the landing page for non-affiliate links to disassociate yourself from the spam, including adding a disclaimer about the spam activity. Additionally, monitoring outgoing mail flow for anomalies and securing your email authentication with SPF, DKIM, and DMARC are essential steps to prevent further abuse and impersonation.

Key opinions

  • Reputation Damage: Having your URLs in spam creates a negative reputation around your domain.
  • Landing Page Modification: Changing the landing page for non-affiliate links is crucial to distance yourself from the spam.
  • Authentication Setup: Solid email authentication setup is necessary to limit impersonation by malicious users.

Key considerations

  • Non-Affiliate Landing Page: Change non-affiliate tracked links to a page that does not provide signups.
  • Disclaimer Notice: Add a disclaimer on your website regarding the spam activity.
  • Outgoing Mail Monitoring: Monitor your outgoing mail flow for unusual activity or open relays.
  • Email Authentication: Ensure you have SPF, DKIM, and DMARC properly configured to prevent domain impersonation.
Expert view

Expert from Word to the Wise explains that you should look for oddities in your outgoing mail flow, it could give you some signs. Laura recommends also looking for open relays to see if anyone is using that to send the mail.

August 2024 - Word to the Wise
Expert view

Expert from Email Geeks suggests making the default page that they get to one with no signup or advertising, just ‘hey, you got here because you clicked on spam that we’re not involved with, we apologize for this and are working with relevant authorities to address the spam’ and then leave your header and footer on the page and if folks want to go to signup, they have to click to get there.

January 2023 - Email Geeks
Expert view

Expert from Spam Resource explains that as a first step you must ensure that you have a solid authentication setup including SPF, DKIM and DMARC. This will help to limit the ability for malicious users from impersonating your emails.

November 2024 - Spam Resource
Expert view

Expert from Email Geeks suggests changing the landing from a non-affiliate tracked link to a page that doesn’t bring you signups to make it very clear you’re not involved, and to add a note like banks do ’we are aware of spam advertising this domain and are working with relevant authorities.

July 2022 - Email Geeks
Expert view

Expert from Email Geeks says to worry about the knock on effect of your URLs being in spam and creating a bad reputation around ‘mail that mentions this URL’ and make sure that whatever it is the URL looks like you have a way to make that link Not Work.

January 2024 - Email Geeks

What the documentation says
6Technical articles

When dealing with spam that uses your domain and URLs, it's important to utilize reporting mechanisms provided by major platforms and maintain accurate domain information. Reporting spam pages to Google Search Console and abuse to Microsoft through Outlook helps these entities take action. Checking and delisting your domain from blocklists like Spamhaus and URIBL is also crucial. Ensuring accurate WHOIS data and monitoring domain health with tools like MXToolbox can further protect your domain.

Key findings

  • Reporting Mechanisms: Major platforms like Google and Microsoft offer reporting mechanisms for spam and abuse.
  • Blocklist Monitoring: Checking and delisting your domain from blocklists is essential for deliverability.
  • Accurate WHOIS Data: Maintaining accurate WHOIS data facilitates communication for resolving abuse issues.
  • Domain Health Checks: Tools like MXToolbox can identify DNS and authentication issues.

Key considerations

  • Google Search Console: Report spam pages using your domain via Google Search Console.
  • Microsoft Outlook: Report abuse and spam through Microsoft Outlook, providing detailed information.
  • Spamhaus Delisting: If listed, follow the delisting process for Spamhaus blocklists.
  • URIBL Monitoring: Check if your domain is listed on URIBL and request removal if necessary.
  • WHOIS Accuracy: Ensure your WHOIS data is accurate and up-to-date.
  • MXToolbox Usage: Utilize MXToolbox to monitor domain health and identify configuration issues.
Technical article

Documentation from Microsoft Support explains the process of reporting abuse, including spam, through Outlook. They state that providing detailed information such as email headers helps them investigate and take action against accounts spreading spam.

July 2021 - Microsoft Support
Technical article

Documentation from ICANN explains the importance of maintaining accurate WHOIS data for your domain. They say providing correct contact information can facilitate communication with legitimate parties who may be trying to report abuse or resolve issues related to your domain.

August 2023 - ICANN
Technical article

Documentation from URIBL.com explains what URI blocklists are and how to check if your domain is listed. It also outlines the steps for requesting removal if your domain has been incorrectly listed due to spam activities by others.

May 2021 - URIBL.com
Technical article

Documentation from MXToolbox explains the use of their tools for checking domain health, including identifying potential issues with your DNS records, SPF, DKIM, and DMARC configurations that might make your domain more vulnerable to spoofing and spam.

August 2024 - MXToolbox
Technical article

Documentation from Spamhaus explains checking your domain against their blocklists. It states if your domain is listed due to spam activity, follow their delisting process to resolve the issue and prevent your legitimate emails from being blocked.

April 2023 - Spamhaus
Technical article

Documentation from Google Search Central explains that if you find spam pages or sites using your domain, you can report them via Google Search Console. This helps Google understand the issue and potentially take action against the spammer.

November 2024 - Google Search Central