How to handle spam using my domain and URLs?
Summary
What email marketers say10Marketer opinions
Email marketer from SecureTheWeb Blog explains the importance of implementing a strict DMARC policy (p=reject) to prevent spammers from using your domain to send unauthorized emails. This tells email providers to reject emails that fail authentication checks.
Email marketer from Webmaster Forum suggests creating a public awareness message on your website to inform visitors about the spam activity and that you are not involved. This helps manage your brand reputation and prevent users from associating your site with spam.
Email marketer from LinkedIn suggests engaging a cybersecurity firm specializing in anti-spam and anti-phishing solutions to help you monitor, detect, and mitigate spam attacks that involve your domain and URLs.
Email marketer from Quora recommends using domain reputation monitoring services to track how your domain is perceived by email providers and spam filters. This allows you to identify and address any negative impacts caused by the spam activity.
Email marketer from Stack Overflow suggests using URL defense tools or services that can detect and block malicious URLs, including those used in spam campaigns that spoof your domain. This can help protect your users from clicking on harmful links.
Marketer from Email Geeks recommends look closely at whether the spam campaign is generating additional traffic and if so, does anyone benefit commercially from people hitting the landing page of the sites. While this may be a competitor's clumsy attempt at damaging domain reputation, it could also be an advertiser trying to game the system.
Email marketer from Neil Patel explains that you should monitor your brand mentions to find spam that is using your URLs. They suggest using tools like Google Alerts or Mention to track where your brand is being mentioned online.
Email marketer from Reddit suggests contacting the domain registrar of the spamming domain (if different from yours). They explain that registrars often have abuse reporting mechanisms and may take action against domains used for spamming.
Email marketer from Mailing Lists Forum recommends implementing robust tracking and monitoring systems for your affiliates to ensure they are not engaging in spammy practices that could harm your domain reputation.
Marketer from Email Geeks explains that there isn't much you can do to prevent someone from using your domain in their content, but from what he knows of the URL-checking world, the whole URL matters (not just the domain).
What the experts say5Expert opinions
Expert from Word to the Wise explains that you should look for oddities in your outgoing mail flow, it could give you some signs. Laura recommends also looking for open relays to see if anyone is using that to send the mail.
Expert from Email Geeks suggests making the default page that they get to one with no signup or advertising, just ‘hey, you got here because you clicked on spam that we’re not involved with, we apologize for this and are working with relevant authorities to address the spam’ and then leave your header and footer on the page and if folks want to go to signup, they have to click to get there.
Expert from Spam Resource explains that as a first step you must ensure that you have a solid authentication setup including SPF, DKIM and DMARC. This will help to limit the ability for malicious users from impersonating your emails.
Expert from Email Geeks suggests changing the landing from a non-affiliate tracked link to a page that doesn’t bring you signups to make it very clear you’re not involved, and to add a note like banks do ’we are aware of spam advertising this domain and are working with relevant authorities.
Expert from Email Geeks says to worry about the knock on effect of your URLs being in spam and creating a bad reputation around ‘mail that mentions this URL’ and make sure that whatever it is the URL looks like you have a way to make that link Not Work.
What the documentation says6Technical articles
Documentation from Microsoft Support explains the process of reporting abuse, including spam, through Outlook. They state that providing detailed information such as email headers helps them investigate and take action against accounts spreading spam.
Documentation from ICANN explains the importance of maintaining accurate WHOIS data for your domain. They say providing correct contact information can facilitate communication with legitimate parties who may be trying to report abuse or resolve issues related to your domain.
Documentation from URIBL.com explains what URI blocklists are and how to check if your domain is listed. It also outlines the steps for requesting removal if your domain has been incorrectly listed due to spam activities by others.
Documentation from MXToolbox explains the use of their tools for checking domain health, including identifying potential issues with your DNS records, SPF, DKIM, and DMARC configurations that might make your domain more vulnerable to spoofing and spam.
Documentation from Spamhaus explains checking your domain against their blocklists. It states if your domain is listed due to spam activity, follow their delisting process to resolve the issue and prevent your legitimate emails from being blocked.
Documentation from Google Search Central explains that if you find spam pages or sites using your domain, you can report them via Google Search Console. This helps Google understand the issue and potentially take action against the spammer.