How to fix Gsuite sender reputation issues when business emails are sent to quarantine in Outlook?
Summary
What email marketers say11Marketer opinions
Email marketer from zerobounce says that it's very important to validate your email lists to remove invalid, inactive, and risky addresses to improve your sender reputation and reduce bounce rates, which can cause emails to land in the spam folder or quarantine. Cleaning your list on a regular basis is key.
Email marketer from Mailjet shares that warming up your IP address gradually is critical. Also you should segment your email list and only send emails to engaged users to improve sender reputation. Finally you should monitor bounce rates and feedback loops to remove problematic addresses.
Email marketer from dmarcian shares that Implementing DMARC with a policy of 'p=reject' will help to stop unauthorized use of your domain, preventing spoofing and phishing attacks that could harm your sender reputation and cause emails to be quarantined. This is a strong measure to protect your domain.
Email marketer from Email Marketing Forum recommends throttling sending volume if you encounter reputation issues. Gradually increase the volume over time to avoid triggering spam filters.
Email marketer from SendPulse explains that the content of emails impacts deliverability. Avoid using spam trigger words, and ensure your email content is relevant and engaging to your audience. You also need to ensure your content matches what you promote on your website or landing pages.
Email marketer from Reddit suggests using a dedicated IP address for sending emails to isolate your sending reputation from other users on a shared IP, leading to fewer quarantine issues in Outlook.
Marketer from Email Geeks explains that DKIM was setup and wonders how long it will take for inbox providers to make corrections after that was in place.
Email marketer from EmailAcademy says to check if your domain or IP is blacklisted. Use tools to check if your domain is on any major blacklists and take steps to get removed if necessary. Being blacklisted is a big reason for deliverability issues.
Email marketer from Hunter.io tells us that warming up your dedicated IP address gradually by increasing sending volume over time is essential to build a good sender reputation with ISPs, preventing emails from being flagged as spam and improving deliverability rates.
Email marketer from Email Deliverability Forum shares that implementing feedback loops helps identify users who mark your emails as spam, allowing you to remove them from your list and improve sender reputation. This reduces the likelihood of emails going to quarantine in Outlook.
Email marketer from Reddit shares that ensuring the DKIM record is properly configured and validated can prevent Gsuite sender reputation issues and quarantine in Outlook. Use online DKIM validators to confirm the record is correctly set up.
What the experts say4Expert opinions
Expert from Spam Resource (Laura Atkins) recommends that to get better insights into the type of traffic you are sending, you should sign up for feedback loops. FBLs allow you to see what your audience is saying, and can help you determine why your emails may be sent to the junk folder.
Expert from Word to the Wise says that you should treat your domain like your bank account, and protect it accordingly. Domain reputation management is key to preventing sender reputation issues.
Expert from Email Geeks asks if they are using a tool to send messages, or are typing them into a Gmail app/web client, pointing towards a potential root cause related to the sending method.
Expert from Email Geeks mentions she has been working with multiple clients dealing with corporate mail lately, which is relevant to the original question about Gsuite sending issues.
What the documentation says4Technical articles
Documentation from rfc-editor.org explains that you should use the Sender Policy Framework to reduce the amount of spam and forgery in email. With SPF you can define which IP's are allowed to send email from your domain.
Documentation from Google Workspace Admin Help explains that you should authenticate your email using SPF, DKIM, and DMARC. Ensure your sending IPs have valid reverse DNS records. Monitor your domain reputation using Google Postmaster Tools.
Documentation from Google Postmaster Tools emphasizes the importance of regularly monitoring your domain and IP reputation through their free tools. This allows you to identify and address any issues impacting deliverability.
Documentation from Microsoft Support advises users to add the sender's email address or domain to the Safe Senders list in Outlook to prevent emails from being sent to quarantine.