How to determine the start of the six-month contact window under CASL?
Summary
What email marketers say5Marketer opinions
Email marketer from Itracks shares that if someone provides their email address with the intention of receiving product or service information, that implied consent lasts for six months from when they provided the email.
Email marketer from Mailjet shares that when someone requests information, the implied consent starts from the date they reached out to your company. Keeping records is essential to show when this consent began.
Email marketer from Reddit User mentions that the six-month period starts as soon as someone fills out a form requesting more information from you.
Email marketer from expertSender advises that for implied consent based on inquiry, the six months begin the moment a prospect expresses interest in your product or service.
Email marketer from practicalData answers question about first contact under CASL explains the six-month window starts when the potential customer first asks you for a quote or asks you questions.
What the experts say5Expert opinions
Expert from Email Geeks advises that it's probably safest to count the CASL six-month window from the date of the original request.
Expert from Email Geeks suggests that the six-month window for contacting leads under CASL should start from the date of the request.
Expert from Email Geeks explains that depending on the registration form, you might have a 2-year implied consent or even express consent under CASL, unless they're requesting a quote, which has a 6-month limit.
Expert from Spam Resource (Laura Atkins) explains that the six-month period begins when the consumer proactively reaches out with an inquiry, request, or application concerning your business.
Expert from Email Geeks explains that to get express consent under CASL, you need to provide information like a postal address, contact info, and a disclaimer about unsubscribes.
What the documentation says3Technical articles
Documentation from mcmillan.ca details that implied consent can arise where the recipient has made an inquiry of the sender. The period for which this implied consent is valid is six months from the date of the inquiry.
Documentation from dlapiper.com explains that implied consent arises where the person has made an inquiry of you. The relevant period for implied consent in this instance is six months from the date of inquiry.
Documentation from crtc.gc.ca explains that implied consent lasts for six months if the consumer has inquired about your products or services. The six-month period begins on the date of the inquiry.